Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion. Interested in attending virtually? Click here for more information.
Join Alison Simpson, President & CEO of the Canadian Marketing Association to discuss why the tsunami of change that we’re managing through can lead to the golden age of marketing.
In this interactive and future-focused discussion, attendees will discuss marketing’s integral role in Canada’s prosperity, innovation, business and societal success and why the years ahead can be the golden age of marketing. Come ready to collaborate and discuss. Proposed topics of discussion include:
- The evolving scope of marketers
- Why marketers are best positioned to lead and thrive in change
- The important role of marketing in challenging times
- Why brand building and performance marketing aren’t a binary decision
Please submit your questions and come prepared to chat. Only 15 spots available.
Alison Simpson, President and CEO, Canadian Marketing Association
Alison Simpson is the CMA’s President and CEO. She’s held CMO roles and also served as president of several marketing agencies throughout her career for a range of top tier brands, including Holt Renfrew, Tim Hortons, Rogers Communications, Apple and TMX Group to name a few.
Prior to joining the CMA, Alison was Head of Consumer Business for a start-up that developed the world’s first on-demand homeownership platform. Alison also serves on several Boards.
In her “life beyond work”, Alison is an avid traveller and passionate runner. She’s completed 63 marathons and ultras, including winning her age group in a 250km Race Across the Sahara Desert and helping raise $100,000 for NABS.
