SOLD OUT - CMA Talent Forum

Erin Wilson, Vice President Marketing, HomeEquity Bank

Erin Wilson is a results-driven Senior Marketing Leader with over 20 years of experience leading Direct to Consumer and B2B marketing initiatives for top financial services brands, including American Express, Capital One, Intact Insurance, and HomeEquity Bank. Currently serving as VP of Marketing at HomeEquity Bank, Erin is leading a high-performing team of 18+ members, overseeing all aspects of marketing strategy and execution.

With deep expertise in brand-building, Erin has led efforts in developing strong, differentiated brands, launching new products, and creating compelling brand platforms that resonate with customers. Key accomplishments include developing brand positioning and messaging, managing high-profile sponsorships, and building brand awareness campaigns that significantly elevated visibility and customer engagement.

With a strong proficiency in growth marketing, Erin has extensive experience driving customer acquisition, retention, and revenue growth through data-driven strategies. Her expertise spans performance marketing, conversion rate optimization, multi-channel campaigns, and advanced analytics, all focused on delivering measurable and sustainable business results. Known for her ability to craft and execute growth strategies that maximize ROI, boost profitability, and foster long-term customer loyalty, Erin is committed to continuous innovation and optimization to fuel business success.

Erinn Piller, Head of Business Marketing, TikTok Canada

Erinn Piller, Head of Business Marketing at TikTok Canada, is leading a world-class team dedicated to empowering marketers with solutions that drive authentic connections and business results. With over 15 years of experience in developing and implementing innovative communication and marketing strategies, Erinn has worked with leading entertainment and digital brands and platforms in Canada, including Global Entertainment, National Geographic, STACKTV, and Disney. She has also driven brand excellence and leadership across leading NGOs worldwide, including WWF and the Juvenile Diabetes Research Foundation.

In addition to her role at TikTok, Erinn is a Women of Inspiration – Authentic Leader Award winner. She sits on the B2B Executive Committee with the Canadian Marketing Association and is an acting Director with the Charles H. Ivey Foundation which invests in community organizations supporting youth at risk.

Arden Tucker, Sr Director, Solutions Consultant, TRKKN Canada

Arden's background spans from media and data partnerships to connections planning, rooted in a strong foundation of digital media strategy and execution.

Most recently, Arden has focused their career in the Google Marketing Platform and Google Cloud reseller space, showcasing the value of Google’s tech to brands by unifying their marketing efforts to drive better results.

Arden is a dynamic partnerships and media professional with expertise in building strong relationships and driving results.

Their category experience includes retail, automotive, packaged goods, tourism, entertainment, loyalty rewards, sporting events/attractions, education, and financial services.

Arden has a keen interest in digital media and ad tech and a passion for staying on top of industry trends.

- Named to Media Leader’s 2023 Future 100 Class.
- CMA Chartered Marketer
- CMA Media Council Member 2023-present
- Strategy 2022 Media Agency of the Year Judge

Erin Wilson, Vice President Marketing, HomeEquity Bank

Mark Simone, Partner, Director of Growth Strategy, King Street Media

Mark Simone is an entrepreneur, growth strategist, and chartered marketer based in Toronto, committed to assisting Canadian businesses with their most pressing online challenges.

Throughout the past decade, Mark has collaborated with national brands such as Canadian Tire, Walmart, and TELUS. He is also passionate about partnering with small to mid-sized businesses, where the strategies developed and executed by his team have enabled numerous brands to thrive online.

As a founder and strategist, Mark has created a system for developing and executing brand, performance, and content strategies. His approach fosters genuine business partnerships, drives innovation, demonstrates tangible results, and facilitates ongoing growth.

In the last two years, Mark and his team have established a content management system designed to help brands brainstorm, create, approve, and distribute content efficiently at scale.

Serving as the bridge between brands and consumers, Mark believes that every brand possesses stories that can captivate and influence their audience while achieving measurable business objectives.