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PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:AI has changed how emails are read\, summarized\, and acted upo
 n\, often before a human ever sees them. For CRM and web marketers\, this 
 isn't a distant shift\; it's happening now and accelerating fast.Led by a 
 member of the CMA’s AI Committee\, this session decodes what’s changing in
  email clients\, why it matters to your programs and how to adapt your str
 ategy\, content and measurement for dual human/AI readership.
DTEND:20260520T170000Z
DTSTAMP:20260508T110944Z
DTSTART:20260520T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:Lunch & Learn: When AI reads your emails first: Adapting CRM for th
 e agentic era
UID:RFCALITEM639138209843575309
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">AI has changed how e
 mails are read\, summarized\, and acted upon\, often before a human ever s
 ees them. For CRM and web marketers\, this isn't a distant shift\; it's ha
 ppening now and accelerating fast.</p><p><span style="background-color: rg
 ba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inh
 erit\; text-align: inherit\; text-transform: inherit\; word-spacing: norma
 l\; caret-color: auto\; white-space: inherit">Led by a member of the CMA’s
  AI Committee\, this session decodes what’s changing in email clients\, wh
 y it matters to your programs and how to adapt your strategy\, content and
  measurement for dual human/AI readership.</span></p>
END:VEVENT
END:VCALENDAR