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TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Search hasn't disappeared. SEO hasn't disappeared. But the way 
 people discover information and the way organizations\, brands and people 
 earn visibility is changing rapidly.For more than two decades\, marketers 
 have optimized websites to improve search engine rankings. While those fun
 damentals remain important\, AI-powered search experiences\, answer engine
 s and large language models are changing how information is discovered\, s
 ynthesized and recommended. Increasingly\, organizations need to think bey
 ond traditional SEO to build visibility\, credibility and authority across
  an evolving digital landscape.In this session\, marketing strategist and 
 educator Su McVey explores how search is evolving\, what remains foundatio
 nal\, and where marketers should adapt their strategies. Participants will
  learn why expertise\, trusted content\, digital authority and thoughtful 
 website architecture are becoming increasingly important in a world where 
 both people and AI influence discovery.Rather than focusing on technology 
 for technology's sake\, this seminar provides a practical marketing perspe
 ctive on how organizations can evolve their digital strategies while conti
 nuing to build trust\, improve visibility and support better customer deci
 sion-making.Group rates: CMA offers special rates for groups. Please reach
  out to learning@thecma.ca to take advantage of group rates. Note: for gro
 up rates to apply\, all registrations must be completed at the same time.
DTEND:20261029T163000Z
DTSTAMP:20260913T152038Z
DTSTART:20261029T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:Beyond SEO: How AI is Reshaping Search\, Visibility and Digital Aut
 hority
UID:RFCALITEM639248952388039722
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Search hasn't disapp
 eared. SEO hasn't disappeared. But the way people discover information and
  the way organizations\, brands and people earn visibility is changing rap
 idly.</p><p>For more than two decades\, marketers have optimized websites 
 to improve search engine rankings. While those fundamentals remain importa
 nt\, AI-powered search experiences\, answer engines and large language mod
 els are changing how information is discovered\, synthesized and recommend
 ed. Increasingly\, organizations need to think beyond traditional SEO to b
 uild visibility\, credibility and authority across an evolving digital lan
 dscape.</p><p>In this session\, marketing strategist and educator Su McVey
  explores how search is evolving\, what remains foundational\, and where m
 arketers should adapt their strategies. Participants will learn why expert
 ise\, trusted content\, digital authority and thoughtful website architect
 ure are becoming increasingly important in a world where both people and A
 I influence discovery.</p><p>Rather than focusing on technology for techno
 logy's sake\, this seminar provides a practical marketing perspective on h
 ow organizations can evolve their digital strategies while continuing to b
 uild trust\, improve visibility and support better customer decision-makin
 g.</p><p data-pm-slice="1 1 []"><strong>Group rates: </strong>CMA offers s
 pecial rates for groups. Please reach out to <a href="mailto:learning@thec
 ma.ca">learning@thecma.ca</a> to take advantage of group rates. Note: for 
 group rates to apply\, all registrations must be completed at the same tim
 e.</p>
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END:VCALENDAR