BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Do any of these scenes sound familiar?\n\n \n A new c reative initiative is big and important but there’s no written creative br ief\, just a meeting or phone call\n Your client is on board with y our solution\, but their internal stakeholder is not the least bit sold an d you’re left in the balance\n The feedback you received on the cre ative is vague and not very useful\; you’re told it’s ‘off-brief\,’ or ‘of f-brand\,’ (or\, both) but the brief you gave/received was just plain off\ , or non-existent\n \n \n \n Why does this happen? It’s the jo b of the client to cope with the change and uncertainty that impacts the b riefing they present to you\, but it’s hard for them to know exactly what they or their internal stakeholders truly want. And it’s the job of the ag ency or internal marcom department to understand the ask\, inspire the tea m producing the solution and do it all on brief (whatever that means) on t ime\, and on budget\, and profitably.\n \n This seminar is essential for those responsible for receiving and deciphering business challenges a nd opportunities for which there is a marketing communications solution\, whether coming from an internal stakeholder or external client. For emerge nt Marcom leaders\, account managers\, planners and creatives\, who are in terested in building even stronger client and stakeholder relationships\,& nbsp\;The Creative Briefing in a Nutshell \;intensive session will dem ystify the brief and show you how to apply a unique but easy-to-use approa ch to having better briefing conversations\, to help making progress right away.\n *If you have previously attended the Mastering the Creative Br ief seminar please do not register for this session as the content is very similar.\n DTEND:20211020T163000Z DTSTAMP:20240328T233349Z DTSTART:20211020T140000Z LOCATION: SEQUENCE:0 SUMMARY:Creative Brief for Marketers Primer UID:RFCALITEM638472512292425767 X-ALT-DESC;FMTTYPE=text/html:
Do any of these scenes sound familiar?
\ n\n
\nWhy does this
happen? It’s the job of the client to cope with the change and uncertainty
that impacts the briefing they present to you\, but it’s hard for them to
know exactly what they or their internal stakeholders truly want. And it’
s the job of the agency or internal marcom department to understand the as
k\, inspire the team producing the solution and do it all on brief (whatev
er that means) on time\, and on budget\, and profitably.
\n
\n
This seminar is essential for those responsible for receiving and deciph
ering business challenges and opportunities for which there is a marketing
communications solution\, whether coming from an internal stakeholder or
external client. For emergent Marcom leaders\, account managers\, planners
and creatives\, who are interested in building even stronger client and s
takeholder relationships\, \;The Creative Briefing in a Nutshell&n
bsp\;intensive session will demystify the brief and show you how to a
pply a unique but easy-to-use approach to having better briefing conversat
ions\, to help making progress right away.
*If you hav e previously attended the Mastering the Creative Brief seminar please do n ot register for this session as the content is very similar.
\ n