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DTSTART:20251102T020000
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DESCRIPTION:Welcome to "Generative AI – Prompting Principles"\, this is an 
 entry level training focusing on how to use generative AI tools like ChatG
 PT and Claude by creating effective prompts. This training focuses on basi
 c to intermediate prompts that can yield immediate and effective results i
 n the field of marketing.\nWe’ll start basics of prompting: getting set up
  with your own ChatGPT account and understanding the significant role of w
 ell-constructed questions to get the most useful responses. We then introd
 uce more advanced frameworks and strategies such as Few Shot Prompting\, C
 hain of Thought\, Tree of Thought and Prompt Chaining.&nbsp\; We’ll explai
 n advanced ChatGPT functionality like Custom Instructions\, Plugins and Ad
 vanced Data Analysis and explain how these capabilities can be applied to 
 marketing outcomes.\nAn integral part of the training is the emphasis on v
 iewing AI not as a replacement\, but as a helpful co-pilot in your marketi
 ng ventures. The training concludes with a practical demonstration of craf
 ting a variety of AI prompts including persona creation\, message mapping 
 and data analysis. While we’ll touch on some point solutions and other too
 ls\, this training will primarily focus on prompting within a chat tool li
 ke ChatGPT.\n\n\nGroup rates: CMA offers special rates for groups of 6 or 
 more. Please reach out to learning@thecma.ca&nbsp\;to take advantage of gr
 oup rates. Note: for group rates to apply\, all registrations must be comp
 leted at the same time.
DTEND:20231207T203000Z
DTSTAMP:20260306T002240Z
DTSTART:20231207T180000Z
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SUMMARY:Generative AI Prompting Principles
UID:RFCALITEM639083353603644834
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Welcome to "Generati
 ve AI – Prompting Principles"\, this is an entry level training focusing o
 n how to use generative AI tools like ChatGPT and Claude by creating effec
 tive prompts. This training focuses on basic to intermediate prompts that 
 can yield immediate and effective results in the field of marketing.</p>\n
 <p>We’ll start basics of prompting: getting set up with your own ChatGPT a
 ccount and understanding the significant role of well-constructed question
 s to get the most useful responses. We then introduce more advanced framew
 orks and strategies such as Few Shot Prompting\, Chain of Thought\, Tree o
 f Thought and Prompt Chaining.&nbsp\; We’ll explain advanced ChatGPT funct
 ionality like Custom Instructions\, Plugins and Advanced Data Analysis and
  explain how these capabilities can be applied to marketing outcomes.</p>\
 n<p>An integral part of the training is the emphasis on viewing AI not as 
 a replacement\, but as a helpful co-pilot in your marketing ventures. The 
 training concludes with a practical demonstration of crafting a variety of
  AI prompts including persona creation\, message mapping and data analysis
 . While we’ll touch on some point solutions and other tools\, this trainin
 g will primarily focus on prompting within a chat tool like ChatGPT.</p>\n
 <hr>\n<p><strong><br>\nGroup rates: </strong>CMA offers special rates for 
 groups of 6 or more. Please reach out to <span style="text-decoration: und
 erline"><a href="mailto:learning@thecma.ca">learning@thecma.ca</a></span>&
 nbsp\;to take advantage of group rates. Note: for group rates to apply\, a
 ll registrations must be completed at the same time.</p>
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