BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Marketing work rarely happens in a straight line. A campaign mo ves between requesters\, strategists\, creators\, reviewers\, approvers\, agencies\, and channel owners—often losing context at every handoff. Infor mation sits across briefs\, emails\, meetings\, spreadsheets\, and project -management tools\, creating delays\, duplicated work\, and preventable re work. Becoming an Agentic Marketer starts with seeing this work as a syste m.In this hands-on session\, participants will map a real marketing workfl ow before selecting an AI tool or attempting to automate it. Using Whimsic al\, Miro\, FigJam\, or another whiteboarding tool\, they will visualize h ow information enters the workflow\, where decisions are made\, who review s and approves the work\, what causes delays\, and where critical context is lost. They will then redesign the workflow as an agentic marketing syst em—determining where an agent could gather context\, enrich information\, identify missing inputs\, prepare work for the next person\, route decisio ns\, and preserve knowledge across handoffs while marketers retain respons ibility for strategy\, judgment\, and approval. No coding or prior agent-b uilding experience is required.Group rates: CMA offers special rates for g roups. Please reach out to learning@thecma.ca to take advantage of group r ates. Note: for group rates to apply\, all registrations must be completed at the same time. DTEND:20261020T193000Z DTSTAMP:20260911T180714Z DTSTART:20261020T170000Z LOCATION: SEQUENCE:0 SUMMARY:Building Your Agentic Marketing System: No Code Required UID:RFCALITEM639247324346193718 X-ALT-DESC;FMTTYPE=text/html:

Marketing work rarely happens in a straight line. A campaign moves between requesters\, strategists\, creators\, revi ewers\, approvers\, agencies\, and channel owners—often losing context at every handoff. Information sits across briefs\, emails\, meetings\, spread sheets\, and project-management tools\, creating delays\, duplicated work\ , and preventable rework. Becoming an Agentic Marketer starts with seeing this work as a system.

In this hands-on session\, participants will map a real marketing workflow before selecting an AI tool or attempting to automate it. Using Whimsical\, Miro\, FigJam\, or another whiteboarding t ool\, they will visualize how information enters the workflow\, where deci sions are made\, who reviews and approves the work\, what causes delays\, and where critical context is lost. They will then redesign the workflow a s an agentic marketing system—determining where an agent could gather cont ext\, enrich information\, identify missing inputs\, prepare work for the next person\, route decisions\, and preserve knowledge across handoffs whi le marketers retain responsibility for strategy\, judgment\, and approval. No coding or prior agent-building experience is required.

Group rates: CMA offers special rates for g roups. Please reach out to learning@th ecma.ca to take advantage of group rates. Note: for group rates to app ly\, all registrations must be completed at the same time.

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