BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The Digital Marketing Online Certificate is a 10-week \;int roductory course \;designed for marketing professionals\, managers\, d irectors\, leaders\, \;entrepreneurs and business owners who want to u nderstand and navigate the changing digital landscape. The course covers t he most up-to-date \;information and best practices so you can make be tter marketing and business decisions. Some of the topics include:\n\n \n \n \n 5 Forces shaping marketing and business toda y\, and how to intelligently navigate them.\n Working with influenc ers. Who they are\, how to find them\, and how to shape the relationship.\ n The new world of search. From Micromoments and local SEO to Voice search and AI assistants.\n Going beyond website analytics. How to measure and track the entire digital customer journey.\n How to us e storytelling to level up your content marketing\, and connect with custo mers.\n  \;\n \n This is your opportunity to get up to sp eed on digital marketing developments and best practices. While this is a foundational course\, we do touch \;on intermediate methodologies as w ell (like building a CX map). CMA is proud to bring you this innovative co urse so you can continue to build your \;confidence\, knowledge and ca pacity as a marketing professional.\n DTEND:20210725T040000Z DTSTAMP:20240329T011415Z DTSTART:20210510T040000Z LOCATION: SEQUENCE:0 SUMMARY:Digital Marketing Spring 2021 UID:RFCALITEM638472572554729232 X-ALT-DESC;FMTTYPE=text/html:
The Digital Marketing Online Certificate is a 10-week \;introductory course \;designed for m arketing professionals\, managers\, directors\, leaders\, \;entreprene urs and business owners who want to understand and navigate the changing d igital landscape. The course covers the most up-to-date \;information and best practices so you can make better marketing and business decisions . Some of the topics include:
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\nThis is your opportunity to get up to speed on digita l marketing developments and best practices. While this is a foundational course\, we do touch \;on intermediate methodologies as well (like bui lding a CX map). CMA is proud to bring you this innovative course so you c an continue to build your \;confidence\, knowledge and capacity as a m arketing professional.
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