BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark eting Leaders in this executive round table discussion.\nJoin this online session to discuss and share how B2B marketers need to become trusted grow th partners for the business. We will talk about how client-side marketers and marketing solution providers are taking on this role with account-bas ed marketing to evolve the value of the profession for strategic business growth. We will also cover career growth and professional development.\nTh e fifth annual Account-Based Marketing (ABM) benchmark study from ITSMA an d the ABM Leadership Alliance\, documents both the continued maturation of the discipline and the reality that most ABM programs are still in early stages of development. The report highlights both the successes and the st ruggles that organizations are experiencing with ABM. While ABM works – 72 % of companies reported greater ROI from ABM than other types of marketing \, and 70% said that ABM principles influence the way they do all marketin g today – ABM programs continue to struggle in several key areas. Marketer s can do more to align with sales\, customize content and campaigns\, and measure business impact.\nDuring the café we will cover what needs to happ en to deliver strategic growth with account based marketing.\nPlease submi t a question in advance and come ready to join the chat. \; \;\n\n \nAbout Roopa Maniktala\n\nRoopa Maniktala is a Marketing Director with gl obal business experience\, serving clients on their digital transformation journey with over 20 years of experience in brand strategy\, demand gener ation\, technology\, and services marketing. She is known for delivering b rand leadership and growth as a multiplier for the business across custome r segments and markets.\nRoopa has held enterprise marketing and communica tion roles in Asia Pacific\, Europe and North America helping customers so lve business problems with technology. Based in New York\, she currently l eads account-based field marketing at IBM covering the areas of strategy\, sales enablement\, customer experience and demand generation.\nRoopa is p assionate about diversity and inclusion\, creating work culture\, and adva ncing women with technology. DTEND:20221019T180000Z DTSTAMP:20240329T082627Z DTSTART:20221019T170000Z LOCATION: SEQUENCE:0 SUMMARY:How B2B Marketing is evolving to achieve the desired business growt h\, with Roopa Maniktala\, IBM UID:RFCALITEM638472831870150659 X-ALT-DESC;FMTTYPE=text/html:
Join this online session to discuss and share how B2B marketer s need to become trusted growth partners for the business. We will talk ab out how client-side marketers and marketing solution providers are taking on this role with account-based marketing to evolve the value of the profe ssion for strategic business growth. We will also cover career growth and professional development.
\nThe fifth annual Account-Based Marketing (ABM) benchmark study from ITSMA and the ABM Leadership Alliance\, docume nts both the continued maturation of the discipline and the reality that m ost ABM programs are still in early stages of development. The report high lights both the successes and the struggles that organizations are experie ncing with ABM. While ABM works – 72% of companies reported greater ROI fr om ABM than other types of marketing\, and 70% said that ABM principles in fluence the way they do all marketing today – ABM programs continue to str uggle in several key areas. Marketers can do more to align with sales\, cu stomize content and campaigns\, and measure business impact.
\nDurin g the café we will cover what needs to happen to deliver strategic growth with account based marketing.
\nPlease submit a question in advance
and come ready to join the chat. \; \;
\n
\n
About Roopa Maniktala
\n
\nRoopa Ma
niktala is a Marketing Director with global business experience\, serving
clients on their digital transformation journey with over 20 years of expe
rience in brand strategy\, demand generation\, technology\, and services m
arketing. She is known for delivering brand leadership and growth as a mul
tiplier for the business across customer segments and markets.
Roo pa has held enterprise marketing and communication roles in Asia Pacific\, Europe and North America helping customers solve business problems with t echnology. Based in New York\, she currently leads account-based field mar keting at IBM covering the areas of strategy\, sales enablement\, customer experience and demand generation.
\nRoopa is passionate about diver sity and inclusion\, creating work culture\, and advancing women with tech nology.
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