BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:In an era where digital interactions often replace face-to-face engagement\, earning and maintaining consumer trust has never been more c ritical—or more challenging. \; \;This webinar explores how Canadi an Tire Financial Services realizes its philosophy of keeping “Customers f or Life” by using best-in-class marketing technology (Martech) to not only automate and optimize but humanize their customer engagement programs.&nb sp\; \;Join us as we go behind-the-scenes of the strategies and soluti ons that helped create personalized\, transparent\, and value-driven exper iences at scale. From leveraging AI to deliver meaningful content\, to usi ng customer data responsibly to foster credibility\, you’ll discover how c utting-edge Martech can bridge the gap between brand and consumer. \;W hether you’re a CMO\, digital or CX strategist\, or brand leader\, this se ssion will equip you with practical insights and real-world examples to he lp you turn your tech stack into a trust-building growth engine. \;REG ISTER NOW DTEND:20250718T030000Z DTSTAMP:20260908T071504Z DTSTART:20250717T140000Z LOCATION: SEQUENCE:0 SUMMARY:Getting Digital Right: How Cutting-Edge Martech Builds Authentic Co nsumer Trust UID:RFCALITEM639244341045436314 X-ALT-DESC;FMTTYPE=text/html:

In an era where digi tal interactions often replace face-to-face engagement\, earning and maint aining consumer trust has never been more critical—or more challenging.&nb sp\; \;

This webinar explores how Canadian Tire Financial Servic es realizes its philosophy of keeping “Customers for Life” by using best-i n-class marketing technology (Martech) to not only automate and optimize b ut humanize their customer engagement programs. \; \;

J oin us as we go behind-the-scenes of the strategies and solutions that hel ped create personalized\, transparent\, and value-driven experiences at sc ale. From leveraging AI to deliver meaningful content\, to using customer data responsibly to foster credibility\, you’ll discover how cutting-edge Martech can bridge the gap between brand and consumer. \;

Whether you’re a CMO\, digital or CX strategist\, or brand leader\, this session will equip you with practical insights and real-world example s to help you turn your tech stack into a trust-building growth engine.&nb sp\;

END:VEVENT END:VCALENDAR