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DTSTART:20251102T020000
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DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join Keith Barry\, 
 Partner and Vice-President\, Strategy at LG2 to discuss the ins and outs o
 f communicating about your sustainability efforts.In this engaging present
 ation and discussion\, attendees will discuss key topics and sensitivities
  around sharing a business’ green initiatives both internally and external
 ly. Come ready to collaborate\, share and discuss. Proposed topics of disc
 ussion include:Identifying and avoiding greenwashingHow communicating crea
 tes progress for the business and community Unique challenges to different
  industries (e.g. goods vs. services) Examples of brands that are communic
 ating well Please submit your questions and come prepared to chat. Only 15
  spots available.Keith Barry\, Partner\, Vice-President\, Strategy\, LG2Tr
 ained in industrial design\, Keith has always taken a unique\, user-centri
 c approach to solving business problems and building brands. As Partner an
 d VP\, Strategy at LG2\, he has helped large\, complex businesses manage t
 ransformation strategically\, whether it’s going through a merger and acqu
 isition like Desjardins and State Farm or modernizing a crown corporation 
 like LCBO into a brand Ontarians can get behind. Whether his thinking resu
 lts in a campaign\, brand positioning\, a documentary\, or a seamless user
  experience\, Keith delivers strategies that have moved the needle for cli
 ents such as Audi\, Nike\, The Bay\, Domino’s\, Volkswagen\, RBC\, Porsche
  and Bell.
DTEND:20241016T180000Z
DTSTAMP:20260618T142751Z
DTSTART:20241016T170000Z
LOCATION:Ontario\,Canada\,Toronto\,161 Liberty St
SEQUENCE:0
SUMMARY:CMA Café: Sustainability: It's Not Just About What You Do\, It's Ab
 out How You Communicate It
UID:RFCALITEM639173752713903340
X-ALT-DESC;FMTTYPE=text/html:<h2 data-pm-slice="1 1 []">Welcoming members D
 irector level and up\, to join up to 15 Marketing Leaders in this executiv
 e round table discussion.</h2><p><span style="background-color: rgba(0\, 0
 \, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\; t
 ext-align: inherit\; text-transform: inherit\; word-spacing: normal\; care
 t-color: auto\; white-space: inherit">Join Keith Barry\, Partner and Vice-
 President\, Strategy at LG2 to discuss the ins and outs of communicating a
 bout your sustainability efforts.</span><br></p><p><span style="background
 -color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font
 -size: inherit\; text-align: inherit\; text-transform: inherit\; word-spac
 ing: normal\; caret-color: auto\; white-space: inherit">In this engaging p
 resentation and discussion\, attendees will discuss key topics and sensiti
 vities around sharing a business’ green initiatives both internally and ex
 ternally. Come ready to collaborate\, share and discuss. Proposed topics o
 f discussion include:</span><br></p><ul class="bulletList"><li>Identifying
  and avoiding greenwashing</li><li>How communicating creates progress for 
 the business and community </li><li>Unique challenges to different industr
 ies (e.g. goods vs. services) </li><li>Examples of brands that are communi
 cating well </li></ul><p><span style="background-color: rgba(0\, 0\, 0\, 0
 )\; color: inherit\; font-family: inherit\; font-size: inherit\; text-alig
 n: inherit\; text-transform: inherit\; word-spacing: normal\; caret-color:
  auto\; white-space: inherit">Please submit your questions and come prepar
 ed to chat. Only 15 spots available.</span><br></p><p><strong style="backg
 round-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; t
 ext-align: inherit\; text-transform: inherit\; word-spacing: normal\; care
 t-color: auto\; white-space: inherit">Keith Barry\, Partner\, Vice-Preside
 nt\, Strategy\, LG2</strong><br></p><p><span style="background-color: rgba
 (0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inher
 it\; text-align: inherit\; text-transform: inherit\; word-spacing: normal\
 ; caret-color: auto\; white-space: inherit">Trained in industrial design\,
  Keith has always taken a unique\, user-centric approach to solving busine
 ss problems and building brands. As Partner and VP\, Strategy at LG2\, he 
 has helped large\, complex businesses manage transformation strategically\
 , whether it’s going through a merger and acquisition like Desjardins and 
 State Farm or modernizing a crown corporation like LCBO into a brand Ontar
 ians can get behind. Whether his thinking results in a campaign\, brand po
 sitioning\, a documentary\, or a seamless user experience\, Keith delivers
  strategies that have moved the needle for clients such as Audi\, Nike\, T
 he Bay\, Domino’s\, Volkswagen\, RBC\, Porsche and Bell.</span></p>
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