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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:The sport and event marketing industry has experienced a period
  of rapid expansion in Canada\, and globally\, driven by pent up demand fo
 r live experiences\, increase in sport tourism led by 2026 FIFA World Cup\
 , and the engagement in sport and entertainment content consumption. As br
 ands and properties have become more sophisticated in how they use sponsor
 ship and live experiences as part of their customer engagement strategy\, 
 the CMA brings together thought leaders to discuss what brands need to pri
 oritize\, how these cultural moments build and strengthen community\, and 
 characteristics of sponsorship marketing that wins\, regardless of investm
 ent size.&nbsp\;The Sport &amp\; Event Marketing Forum features guest pres
 enter Whitney Bell (CMO) and Lisa Ferkel (CRO) of the Toronto Tempo as wel
 l as a panel on the tension and future of live experiences moderated by Br
 and Heroes founder\, Mike Leon.
DTEND:20260819T153000Z
DTSTAMP:20260714T215008Z
DTSTART:20260819T123000Z
LOCATION:Ontario\,Canada\,Toronto\,15 York St
SEQUENCE:0
SUMMARY:CMA Sport & Event Marketing Forum: The Currency of Culture
UID:RFCALITEM639196482082146196
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">The sport and event 
 marketing industry has experienced a period of rapid expansion in Canada\,
  and globally\, driven by pent up demand for live experiences\, increase i
 n sport tourism led by 2026 FIFA World Cup\, and the engagement in sport a
 nd entertainment content consumption. As brands and properties have become
  more sophisticated in how they use sponsorship and live experiences as pa
 rt of their customer engagement strategy\, the CMA brings together thought
  leaders to discuss what brands need to prioritize\, how these cultural mo
 ments build and strengthen community\, and characteristics of sponsorship 
 marketing that wins\, regardless of investment size.&nbsp\;<br></p><p>The 
 Sport &amp\; Event Marketing Forum features guest presenter Whitney Bell (
 CMO) and Lisa Ferkel (CRO) of the Toronto Tempo as well as a panel on the 
 tension and future of live experiences moderated by Brand Heroes founder\,
  Mike Leon.</p>
END:VEVENT
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