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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:Marketing and sales share the same ultimate goal—driving sustai
 nable business growth—but too often they operate in silos. Misaligned prio
 rities\, inconsistent messaging\, and unclear lead ownership can result in
  missed opportunities\, lower conversion rates\, and a fragmented customer
  experience. As today's buying journey becomes increasingly complex\, orga
 nizations need marketing and sales teams that work together with shared ob
 jectives\, data\, and accountability.&nbsp\;This interactive session is de
 signed for marketing professionals who want to strengthen collaboration wi
 th sales and improve commercial outcomes. Led by Matthew Nicolle\, CEO of 
 Sales Training Experts and President of the Institute of Sales Professiona
 ls (ISP) Canada\, participants will explore practical strategies for align
 ing marketing and sales\, improving lead quality and follow-up\, and creat
 ing a seamless customer journey from awareness through to revenue generati
 on. Through real-world examples and actionable frameworks\, attendees will
  leave with ideas they can immediately apply within their organizations.&n
 bsp\;Group rates: CMA offers special rates for groups of 6 or more. Please
  reach out to learning@thecma.ca to take advantage of group rates. Note: f
 or group rates to apply\, all registrations must be completed at the same 
 time.&nbsp\;
DTEND:20260923T163000Z
DTSTAMP:20260806T223110Z
DTSTART:20260923T140000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:Bridging the Marketing Sales Gap
UID:RFCALITEM639216378703124665
X-ALT-DESC;FMTTYPE=text/html:<p>Marketing and sales share the same ultimate
  goal—driving sustainable business growth—but too often they operate in si
 los. Misaligned priorities\, inconsistent messaging\, and unclear lead own
 ership can result in missed opportunities\, lower conversion rates\, and a
  fragmented customer experience. As today's buying journey becomes increas
 ingly complex\, organizations need marketing and sales teams that work tog
 ether with shared objectives\, data\, and accountability.&nbsp\;</p><p>Thi
 s interactive session is designed for marketing professionals who want to 
 strengthen collaboration with sales and improve commercial outcomes. Led b
 y Matthew Nicolle\, CEO of Sales Training Experts and President of the Ins
 titute of Sales Professionals (ISP) Canada\, participants will explore pra
 ctical strategies for aligning marketing and sales\, improving lead qualit
 y and follow-up\, and creating a seamless customer journey from awareness 
 through to revenue generation. Through real-world examples and actionable 
 frameworks\, attendees will leave with ideas they can immediately apply wi
 thin their organizations.&nbsp\;</p><p><strong>Group rates:</strong> CMA o
 ffers special rates for groups of 6 or more. Please reach out to learning@
 thecma.ca to take advantage of group rates. Note: for group rates to apply
 \, all registrations must be completed at the same time.&nbsp\;</p>
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