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VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
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TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
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BEGIN:DAYLIGHT
DTSTART:20250301T020000
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TZNAME:Eastern Daylight Time
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BEGIN:VEVENT
DESCRIPTION:AI has lowered the barrier to go to market. The result? A tsuna
 mi of marketing that looks professional but says nothing. Worse\, many mar
 keters are now using AI to generate strategy itself -\, and they can't tel
 l the difference between solid positioning and strategy-shaped words.This 
 session will teach you how to build strategic clarity that cuts through th
 e noise. You'll learn the foundational questions AI can't answer for you\,
  the decision-making hierarchy that determines where AI actually belongs\,
  and the one thing you must lock down before touching AI\, or launching an
 y campaign. Walk away with a framework you can apply Monday morning.
DTEND:20260508T203000Z
DTSTAMP:20260420T094658Z
DTSTART:20260508T190000Z
LOCATION:
SEQUENCE:0
SUMMARY:CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise
UID:RFCALITEM639122608181236499
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">AI has lowered the b
 arrier to go to market. The result? A tsunami of marketing that looks prof
 essional but says nothing. Worse\, many marketers are now using AI to gene
 rate strategy itself -\, and they can't tell the difference between solid 
 positioning and strategy-shaped words.</p><p><span style="background-color
 : rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-size:
  inherit\; text-align: inherit\; text-transform: inherit\; word-spacing: n
 ormal\; caret-color: auto\; white-space: inherit">This session will teach 
 you how to build strategic clarity that cuts through the noise. You'll lea
 rn the foundational questions AI can't answer for you\, the decision-makin
 g hierarchy that determines where AI actually belongs\, and the one thing 
 you must lock down before touching AI\, or launching any campaign. Walk aw
 ay with a framework you can apply Monday morning.</span></p>
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