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DTSTART:20251102T020000
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DESCRIPTION:Marketers spend their careers developing ideas. But even the be
 st idea will only go so far if you can’t get others to understand it\, bel
 ieve in it\, and act on it. Today’s marketers must communicate with everyo
 ne from senior leaders and sales teams to finance\, agencies and cross-fun
 ctional partners—audiences who don’t always speak the language of marketin
 g or care about the same things you do. The challenge is making your messa
 ge connect with what matters to them.This dynamic\, practical training tea
 ches marketers a simple five-step framework for communication that gets re
 sults\, with a focus on the written form. Through real-world marketing exa
 mples and hands-on exercises\, participants will learn to clarify their me
 ssage\, understand their audience\, build a compelling story and make thei
 r ideas easier to understand—and harder to ignore.Group rates: CMA offers 
 special rates for groups of 6 or more. Please reach out to learning@thecma
 .ca&nbsp\;to take advantage of group rates. Note: for group rates to apply
 \, all registrations must be completed at the same time.Register Now\, Lea
 rn Anytime&nbsp\;Interested in this session but can’t attend live? No prob
 lem. All registered participants receive the full recording\, slide deck\,
  and any supporting resources—such as toolkits or frameworks—so you can en
 gage with the material at your convenience\, even if you’re unable to join
  us in real time.&nbsp\;
DTEND:20261001T193000Z
DTSTAMP:20260824T142408Z
DTSTART:20261001T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Make it Land: Communicating Marketing Ideas that Inspires Action
UID:RFCALITEM639231638482264594
X-ALT-DESC;FMTTYPE=text/html:<p>Marketers spend their careers developing id
 eas. But even the best idea will only go so far if you can’t get others to
  understand it\, believe in it\, and act on it. Today’s marketers must com
 municate with everyone from senior leaders and sales teams to finance\, ag
 encies and cross-functional partners—audiences who don’t always speak the 
 language of marketing or care about the same things you do. The challenge 
 is making your message connect with what matters to them.</p><p>This dynam
 ic\, practical training teaches marketers a simple five-step framework for
  communication that gets results\, with a focus on the written form. Throu
 gh real-world marketing examples and hands-on exercises\, participants wil
 l learn to clarify their message\, understand their audience\, build a com
 pelling story and make their ideas easier to understand—and harder to igno
 re.</p><p data-pm-slice="1 1 []"><strong>Group rates: </strong>CMA offers 
 special rates for groups of 6 or more. Please reach out to <span style="te
 xt-decoration: underline"><a href="mailto:learning@thecma.ca">learning@the
 cma.ca</a></span>&nbsp\;to take advantage of group rates. Note: for group 
 rates to apply\, all registrations must be completed at the same time.</p>
 <hr><p><strong>Register Now\, Learn Anytime</strong>&nbsp\;<br>Interested 
 in this session but can’t attend live? No problem. All registered particip
 ants receive the full recording\, slide deck\, and any supporting resource
 s—such as toolkits or frameworks—so you can engage with the material at yo
 ur convenience\, even if you’re unable to join us in real time.&nbsp\;</p>
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