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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:REGISTER NOWAI is rewriting how consumers discover\, evaluate a
 nd choose brands. As search shifts from ranked links to generated answers 
 and agent-led journeys\, marketers must optimize not only for clicks\, but
  for visibility\, trust and citation. This session will demystify AEO and 
 GEO and provide a practical framework for making content AI-readable\, str
 engthening authority signals and measuring performance across emerging AI-
 driven experiences. Attendees will leave with clear actions to improve dis
 coverability and prepare their brands for the next generation of customer 
 journeys.What attendees will learnHow AI assistants decide which brands to
  cite\, and a practical framework to make your content discoverable\, trus
 ted and measurable in AI-driven search.Top takeawaysCitations are the new 
 clicks. SEO gets you found in links\; GEO gets you cited in AI answers.Mak
 e content AI-readable. Use clear structure\, schema markup and accurate\, 
 up-to-date data.Show your authority. Reviews\, expert mentions and consist
 ent messaging win AI recommendations.Track AI performance. Measure citatio
 ns and AI referrals\, which convert at much higher rates.. Start with what
  you have. Most of the signals AI needs are already in your business.Gerar
 do Amaya — Americas Partner CTO\, MicrosoftGerardo helps enterprise leader
 s move AI from pilot to P&amp\;L impact. A 15-year veteran of consulting a
 nd technology strategy (Microsoft\, KPMG\, Deloitte)\, he focuses on the i
 ssues marketing leaders face now: differentiating when everyone claims the
  same AI story\, governing AI without losing speed\, and rebuilding custom
 er-facing workflows around agents.
DTEND:20261124T153000Z
DTSTAMP:20261107T114809Z
DTSTART:20261124T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:From Search to Influence: A Marketer’s Guide to GEO and AEO - Micro
 soft
UID:RFCALITEM639296308896487548
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><a href="https://eve
 nts.teams.microsoft.com/event/8cfb8b09-26ff-414d-b06a-18030869b029@c4a63b9
 0-a9a8-4ce0-b4dd-2d93eef6fe7a?source=copyLinkLegacyShareLinkDialog" target
 ="_blank" class="btn btn-primary">REGISTER NOW</a></p><p data-pm-slice="1 
 1 []">AI is rewriting how consumers discover\, evaluate and choose brands.
  As search shifts from ranked links to generated answers and agent-led jou
 rneys\, marketers must optimize not only for clicks\, but for visibility\,
  trust and citation. This session will demystify AEO and GEO and provide a
  practical framework for making content AI-readable\, strengthening author
 ity signals and measuring performance across emerging AI-driven experience
 s. Attendees will leave with clear actions to improve discoverability and 
 prepare their brands for the next generation of customer journeys.</p><p><
 strong style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; fon
 t-size: inherit\; text-align: inherit\; text-transform: inherit\; word-spa
 cing: normal\; caret-color: auto\; white-space: inherit">What attendees wi
 ll learn</strong></p><p>How AI assistants decide which brands to cite\, an
 d a practical framework to make your content discoverable\, trusted and me
 asurable in AI-driven search.</p><p><strong>Top takeaways</strong></p><ul>
 <li><strong>Citations are the new clicks.</strong> SEO gets you found in l
 inks\; GEO gets you cited in AI answers.</li><li><strong>Make content AI-r
 eadable.</strong> Use clear structure\, schema markup and accurate\, up-to
 -date data.</li><li><strong>Show your authority.</strong> Reviews\, expert
  mentions and consistent messaging win AI recommendations.</li><li><strong
 >Track AI performance.</strong> Measure citations and AI referrals\, which
  convert at much higher rates.</li><li><strong style="background-color: rg
 ba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-align: inhe
 rit\; text-transform: inherit\; word-spacing: normal\; caret-color: auto\;
  white-space: inherit">. Start with what you have.</strong><span style="ba
 ckground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inheri
 t\; font-size: inherit\; text-align: inherit\; text-transform: inherit\; w
 ord-spacing: normal\; caret-color: auto\; white-space: inherit"> Most of t
 he signals AI needs are already in your business.</span></li></ul><p><stro
 ng style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-si
 ze: inherit\; text-align: inherit\; text-transform: inherit\; word-spacing
 : normal\; caret-color: auto\; white-space: inherit">Gerardo Amaya</strong
 ><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; fon
 t-family: inherit\; font-size: inherit\; text-align: inherit\; text-transf
 orm: inherit\; word-spacing: normal\; caret-color: auto\; white-space: inh
 erit"> — </span><em style="background-color: rgba(0\, 0\, 0\, 0)\; color: 
 inherit\; font-family: inherit\; font-size: inherit\; text-align: inherit\
 ; text-transform: inherit\; word-spacing: normal\; caret-color: auto\; whi
 te-space: inherit"><strong>Americas Partner CTO\, Microsoft</strong></em><
 /p><p>Gerardo helps enterprise leaders move AI from pilot to P&amp\;L impa
 ct. A 15-year veteran of consulting and technology strategy (Microsoft\, K
 PMG\, Deloitte)\, he focuses on the issues marketing leaders face now: dif
 ferentiating when everyone claims the same AI story\, governing AI without
  losing speed\, and rebuilding customer-facing workflows around agents.</p
 >
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END:VCALENDAR