BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Crafting a successful marketing plan is both an art and a scien
 ce.Because the planning process is critical to the success of any marketin
 g organization\, the marketing plan is the most important document for gui
 ding the team and allocating resources to achieve the business goals of th
 e organization. Building the marketing plan involves knowledge of plan com
 ponents\, management skills\, and collaboration abilities. Marketers must 
 learn how to effectively craft\, communicate\, and execute the plan to rea
 ch desired outcomes.&nbsp\;What’s the MOST important part of the plan? Exa
 ctly! It’s MOST: Marketing Objectives\, Strategies and Tactics. What strat
 egic marketers do best is develop and then execute against relevant\, time
 ly and impactful objectives.&nbsp\;This online training is ideal if you wa
 nt to learn how to take a holistic view of strategy. Perfect for emerging 
 marketing managers — those who are progressing in their careers to a posit
 ion which requires more strategic thinking and team leadership.&nbsp\;You 
 will learn and practice the MOST essential parts of a successful marketing
  plan. We will look at current examples and you’ll get to practice the app
 roach. And we’ll look at how better AI prompting can lead to better planni
 ng outputs.&nbsp\;
DTEND:20250820T163000Z
DTSTAMP:20260421T181252Z
DTSTART:20250820T140000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:Marketing Planning Primer: Developing Marketing Objectives\, Strate
 gies & Tactics
UID:RFCALITEM639123775726835604
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Crafting a successfu
 l marketing plan is both an art and a science.Because the planning process
  is critical to the success of any marketing organization\, the marketing 
 plan is the most important document for guiding the team and allocating re
 sources to achieve the business goals of the organization. Building the ma
 rketing plan involves knowledge of plan components\, management skills\, a
 nd collaboration abilities. Marketers must learn how to effectively craft\
 , communicate\, and execute the plan to reach desired outcomes.&nbsp\;</p>
 <p>What’s the MOST important part of the plan? Exactly! It’s MOST: Marketi
 ng Objectives\, Strategies and Tactics. What strategic marketers do best i
 s develop and then execute against relevant\, timely and impactful objecti
 ves.&nbsp\;</p><p>This online training is ideal if you want to learn how t
 o take a holistic view of strategy. Perfect for emerging marketing manager
 s — those who are progressing in their careers to a position which require
 s more strategic thinking and team leadership.&nbsp\;</p><p><span style="b
 ackground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inher
 it\; font-size: inherit\; text-align: inherit\; text-transform: inherit\; 
 word-spacing: normal\; caret-color: auto\; white-space: inherit">You will 
 learn and practice the MOST essential parts of a successful marketing plan
 . We will look at current examples and you’ll get to practice the approach
 . And we’ll look at how better AI prompting can lead to better planning ou
 tputs.&nbsp\;</span></p>
END:VEVENT
END:VCALENDAR
