BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:In an era of rapid digital shifts and short-term performance pr
 essure\, the ability to build and maintain a "brand muscle" is critical fo
 r gaining competitive advantage. This topic is critical for marketers beca
 use it shifts the focus from ephemeral campaigns to sustainable brand equi
 ty. By mastering the core foundations of branding\, marketers can ensure t
 heir organizations remain resilient\, authentic\, and deeply connected to 
 their consumers over decades rather than quarters.This training is designe
 d with brand marketers in mind\, provides individuals and teams with brand
 ing principals\, best practices\, case studies\, and thought provoking dis
 cussions.Register Now\, Learn Anytime&nbsp\;Interested in this session but
  can’t attend live? No problem. All registered participants receive the fu
 ll recording\, slide deck\, and any supporting resources—such as toolkits 
 or frameworks—so you can engage with the material at your convenience\, ev
 en if you’re unable to join us in real time.&nbsp\;Group rates: CMA offers
  special rates for groups of 6 or more. Please reach out to learning@thecm
 a.ca to take advantage of group rates. Note: for group rates to apply\, al
 l registrations must be completed at the same time.
DTEND:20260917T193000Z
DTSTAMP:20260714T215140Z
DTSTART:20260917T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Beyond the Campaign: Flexing Your Brand’s Long-Term Muscle
UID:RFCALITEM639196483005850003
X-ALT-DESC;FMTTYPE=text/html:<p>In an era of rapid digital shifts and short
 -term performance pressure\, the ability to build and maintain a "brand mu
 scle" is critical for gaining competitive advantage. This topic is critica
 l for marketers because it shifts the focus from ephemeral campaigns to su
 stainable brand equity. By mastering the core foundations of branding\, ma
 rketers can ensure their organizations remain resilient\, authentic\, and 
 deeply connected to their consumers over decades rather than quarters.</p>
 <p>This training is designed with brand marketers in mind\, provides indiv
 iduals and teams with branding principals\, best practices\, case studies\
 , and thought provoking discussions.</p><p data-pm-slice="1 1 []"><strong>
 Register Now\, Learn Anytime</strong>&nbsp\;<br>Interested in this session
  but can’t attend live? No problem. All registered participants receive th
 e full recording\, slide deck\, and any supporting resources—such as toolk
 its or frameworks—so you can engage with the material at your convenience\
 , even if you’re unable to join us in real time.&nbsp\;</p><p><strong>Grou
 p rates: </strong>CMA offers special rates for groups of 6 or more. Please
  reach out to learning@thecma.ca to take advantage of group rates. Note: f
 or group rates to apply\, all registrations must be completed at the same 
 time.</p>
END:VEVENT
END:VCALENDAR