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DTSTART:20251102T020000
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DESCRIPTION:Welcome to Microsoft Advertising’s 30-minute AI 101 session! In
  this compact yet impactful webinar\, we'll demystify artificial intellige
 nce (AI) for marketers. Whether you're a seasoned pro or a newbie\, join u
 s as we explore the fundamentals of AI and its role in transforming market
 ing strategies. From prompting basics\, to writing a marketing plan\, crea
 ting ad copy\, researching competitors and pitching ideas\, you'll gain pr
 actical knowledge to enhance your day to day. Don't miss this opportunity 
 to dip your toes into the AI pool and unlock new possibilities for your ma
 rketing career! 🚀🔍🎙️Rachel RogowinSenior Development &amp\; Training Sp
 ecialist\, Microsoft AdvertisingRachel Rogowin has an extensive 20+ year c
 areer specializing in digital advertising. For almost 9 years she has been
  a part of Microsoft Advertising’s Learning and Development team\, enablin
 g teams internally and externally with product knowledge and sales capabil
 ities. Prior to joining Microsoft\, Rachel spent 12+ years at Google as an
  Agency Training Lead creating learning experiences for top Agency partner
 s and started there on the Direct Sales team in Account Management. Outsid
 e of work\, Rachel is busy with her husband and two energetic boys\, explo
 ring their city of Chicago.
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SUMMARY:AI 101: A Marketer's Guide\, presented by Microsoft
UID:RFCALITEM639195710444244452
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Welcome to Microsoft
  Advertising’s 30-minute AI 101 session! In this compact yet impactful web
 inar\, we'll demystify artificial intelligence (AI) for marketers. Whether
  you're a seasoned pro or a newbie\, join us as we explore the fundamental
 s of AI and its role in transforming marketing strategies. From prompting 
 basics\, to writing a marketing plan\, creating ad copy\, researching comp
 etitors and pitching ideas\, you'll gain practical knowledge to enhance yo
 ur day to day. Don't miss this opportunity to dip your toes into the AI po
 ol and unlock new possibilities for your marketing career! 🚀🔍🎙️</p><p><
 strong style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; fon
 t-size: inherit\; text-align: inherit\; text-transform: inherit\; word-spa
 cing: normal\; caret-color: auto\; white-space: inherit">Rachel Rogowin</s
 trong><br><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inhe
 rit\; font-family: inherit\; font-size: inherit\; text-align: inherit\; te
 xt-transform: inherit\; word-spacing: normal\; caret-color: auto\; white-s
 pace: inherit"></span>Senior Development &amp\; Training Specialist\, Micr
 osoft Advertising</p><p><span style="background-color: rgba(0\, 0\, 0\, 0)
 \; color: inherit\; font-family: inherit\; font-size: inherit\; text-align
 : inherit\; text-transform: inherit\; word-spacing: normal\; caret-color: 
 auto\; white-space: inherit">Rachel Rogowin has an extensive 20+ year care
 er specializing in digital advertising. For almost 9 years she has been a 
 part of Microsoft Advertising’s Learning and Development team\, enabling t
 eams internally and externally with product knowledge and sales capabiliti
 es. Prior to joining Microsoft\, Rachel spent 12+ years at Google as an Ag
 ency Training Lead creating learning experiences for top Agency partners a
 nd started there on the Direct Sales team in Account Management. Outside o
 f work\, Rachel is busy with her husband and two energetic boys\, explorin
 g their city of Chicago.</span><br></p>
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