BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The Digital Marketing Strategy course is a 10-week long program \, designed for marketing professionals\, managers\, directors and leaders \, as well as small business owners and entrepreneurs.\nThe course will wa lk you through the essential elements of building a digital marketing stra tegy plan\, from understanding and serving your ideal customers and settin g digital marketing objectives\, to content strategy and modern marketing management models.\nTaking a 10\,000 foot view\, this course assumes you h ave working digital marketing knowledge and are looking for a way to organ ize your efforts in order to reach real business goals. While we will not be diving into minutia and details of each particular platform\, there are additional resources available should you choose to take a deeper dive.\n This course is applicable to both small businesses and enterprise-level or ganizations. The methods explored are scalable from a multi-year strategy to campaign level executions.\nAlong the way you will be applying your kno wledge by completing assignments and participating in open discussions. At the end of the course\, you will be developing a simple digital marketing strategy plan based on a real-world scenario. DTEND:20210725T040000Z DTSTAMP:20240329T124935Z DTSTART:20210510T040000Z LOCATION: SEQUENCE:0 SUMMARY:Digital Marketing Strategy Spring 2021 UID:RFCALITEM638472989757276098 X-ALT-DESC;FMTTYPE=text/html:
The Digital Marketing Strategy course is a 10-week long program\, designed for marketing professionals\, managers\, d irectors and leaders\, as well as small business owners and entrepreneurs.
\nThe course will walk you through the essential elements of buildi ng a digital marketing strategy plan\, from understanding and serving your ideal customers and setting digital marketing objectives\, to content str ategy and modern marketing management models.
\nTaking a 10\,000 foo t view\, this course assumes you have working digital marketing knowledge and are looking for a way to organize your efforts in order to reach real business goals. While we will not be diving into minutia and details of ea ch particular platform\, there are additional resources available should y ou choose to take a deeper dive.
\nThis course is applicable to both small businesses and enterprise-level organizations. The methods explored are scalable from a multi-year strategy to campaign level executions.
\nAlong the way you will be applying your knowledge by completing assig nments and participating in open discussions. At the end of the course\, y ou will be developing a simple digital marketing strategy plan based on a real-world scenario.
END:VEVENT END:VCALENDAR