BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join Founder &amp\;
  CEO of Miix Analytics\, Hilary Borndahl\, to discuss the Profitability of
  Canadian Media.In this engaging session\, attendees will review the lates
 t Profit ROI Norms from the Miix database and discuss the current market f
 actors influencing these trends. From the 2026 release\, market norms are 
 expanded to includeThe Profit ROI of Sponsorship Investments\,The impact o
 f Media Sufficiency on ROI\,How CPM contributes to the ROI of Social and C
 TV platforms.Please submit your questions and come prepared to chat. Only 
 15 spots available.
DTEND:20260811T143000Z
DTSTAMP:20260727T204949Z
DTSTART:20260811T133000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:CMA Café: The Profitability of Canadian Media
UID:RFCALITEM639207677898184488
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><strong>Welcoming me
 mbers Director level and up\, to join up to 15 Marketing Leaders in this e
 xecutive round table discussion.</strong></p><p><span style="background-co
 lor: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-si
 ze: inherit\; text-align: inherit\; text-transform: inherit\; word-spacing
 : normal\; caret-color: auto\; white-space: inherit">Join Founder &amp\; C
 EO of Miix Analytics\, Hilary Borndahl\, to discuss the Profitability of C
 anadian Media.</span></p><p>In this engaging session\, attendees will revi
 ew the latest Profit ROI Norms from the Miix database and discuss the curr
 ent market factors influencing these trends. From the 2026 release\, marke
 t norms are expanded to include</p><ul><li>The Profit ROI of Sponsorship I
 nvestments\,</li><li>The impact of Media Sufficiency on ROI\,</li><li>How 
 CPM contributes to the ROI of Social and CTV platforms.</li></ul><p data-p
 m-slice="1 1 []"><span style="background-color: rgba(0\, 0\, 0\, 0)\; colo
 r: inherit\; font-family: inherit\; font-size: inherit\; text-align: inher
 it\; text-transform: inherit\; word-spacing: normal\; caret-color: auto\; 
 white-space: inherit"></span><strong style="background-color: rgba(0\, 0\,
  0\, 0)\; color: inherit\; font-size: inherit\; text-align: inherit\; text
 -transform: inherit\; word-spacing: normal\; caret-color: auto\; white-spa
 ce: inherit">Please submit your questions and come prepared to chat. Only 
 15 spots available.</strong></p>
END:VEVENT
END:VCALENDAR