BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Crafting a successful marketing plan is both an art and a scien ce. Because the planning process is critical to the success of any marketi ng organization\, the marketing plan is the most important document for gu iding the team and allocating resources to achieve the business goals of t he organization. Building the marketing plan involves knowledge of plan co mponents\, management skills\, and collaboration abilities. Marketers must learn how to effectively craft\, communicate\, and execute the plan to re ach desired outcomes.What’s the MOST important part of the plan? Exactly! It’s MOST: Marketing Objectives\, Strategies and Tactics. What strategic m arketers do best is develop and then execute against relevant\, timely and impactful objectives.This online training is ideal if you want to learn h ow to take a holistic view of strategy. Perfect for emerging marketing man agers — those who are progressing in their careers to a position which req uires more strategic thinking and team leadership.You will learn and pract ice the MOST essential parts of a successful marketing plan. We will look at current examples and you’ll get to practice the approach. And we’ll loo k at how better AI prompting can lead to better planning outputs.Group rat es: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time. DTEND:20260818T163000Z DTSTAMP:20260707T142427Z DTSTART:20260818T140000Z LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203 SEQUENCE:0 SUMMARY:Marketing Planning Primer UID:RFCALITEM639190166676076374 X-ALT-DESC;FMTTYPE=text/html:

Crafting a successful marketing plan is bot h an art and a science. Because the planning process is critical to the su ccess of any marketing organization\, the marketing plan is the most impor tant document for guiding the team and allocating resources to achieve the business goals of the organization. Building the marketing plan involves knowledge of plan components\, management skills\, and collaboration abili ties. Marketers must learn how to effectively craft\, communicate\, and ex ecute the plan to reach desired outcomes.

What’s the MOST important part of the plan? Exactly! It’s MOST: Marketing Objectives\, Strategies an d Tactics. What strategic marketers do best is develop and then execute ag ainst relevant\, timely and impactful objectives.

This online traini ng is ideal if you want to learn how to take a holistic view of strategy. Perfect for emerging marketing managers — those who are progressing in the ir careers to a position which requires more strategic thinking and team l eadership.

You will learn and practice the MOST essential parts of a successful marketing plan. We will look at current examples and you’ll ge t to practice the approach. And we’ll look at how better AI prompting can lead to better planning outputs.

Grou p rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca t o take advantage of group rates. Note: for group rates to apply\, all regi strations must be completed at the same time.

END:VEVENT END:VCALENDAR