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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:Register NowTurning consumers’ heads with marketing is a challe
 nge. But with the right campaign strategy\, you can make an impact.Direct 
 mail is a tried-and-true channel that can help you grab consumers’ attenti
 on. Join us for this Secrets of Direct Mail webinar to learn how to enhanc
 e and optimize your direct mail campaigns by putting them to the test.In t
 his virtual webinar we’ll explore:Campaign optimization – what it means\, 
 and what can be accomplished through testingCanada Post’s business solutio
 ns that help you create better direct mail campaignsHow our partners lever
 age testing and optimize campaignsCustomer success stories that involve te
 sting and optimizationDon’t miss this opportunity to learn how to get the 
 most out of your next direct mail campaign.
DTEND:20240418T180000Z
DTSTAMP:20260618T134435Z
DTSTART:20240418T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:DM optimization: Testing to see results\, presented by Canada Post
UID:RFCALITEM639173726756562929
X-ALT-DESC;FMTTYPE=text/html:<p><a href="https://event.on24.com/wcc/r/44882
 48/2B2B7ACDA8BE1FF6C723C4B616CD7B5C?partnerref=CMA" target="_blank" class=
 "btn btn-primary">Register Now</a></p><p>Turning consumers’ heads with mar
 keting is a challenge. But with the right campaign strategy\, you can make
  an impact.</p><p>Direct mail is a tried-and-true channel that can help yo
 u grab consumers’ attention. Join us for this <em>Secrets of Direct Mail</
 em> webinar to learn how to enhance and optimize your direct mail campaign
 s by putting them to the test.<br></p><p>In this virtual webinar we’ll exp
 lore:<br></p><ul style="list-style-type: disc"><li>Campaign optimization –
  what it means\, and what can be accomplished through testing</li><li>Cana
 da Post’s business solutions that help you create better direct mail campa
 igns</li><li>How our partners leverage testing and optimize campaigns</li>
 <li>Customer success stories that involve testing and optimization</li></u
 l><p>Don’t miss this opportunity to learn how to get the most out of your 
 next direct mail campaign.<br></p>
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