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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.&nbsp\;Interested i
 n attending virtually? Click here for more information.Join Alison Simpson
 \, President &amp\; CEO of the Canadian Marketing Association to discuss w
 hy the tsunami of change that we’re managing through can lead to the golde
 n age of marketing.In this interactive and future-focused discussion\, att
 endees will discuss marketing’s integral role in Canada’s prosperity\, inn
 ovation\, business and societal success and why the years ahead can be the
  golden age of marketing. Come ready to collaborate and discuss. Proposed 
 topics of discussion include:The evolving scope of marketersWhy marketers 
 are best positioned to lead and thrive in changeThe important role of mark
 eting in challenging timesWhy brand building and performance marketing are
 n’t a binary decision Please submit your questions and come prepared to ch
 at. Only 15 spots available.Alison Simpson\, President and CEO\, Canadian 
 Marketing AssociationAlison Simpson is the CMA’s President and CEO. She’s 
 held CMO roles and also served as president of several marketing agencies 
 throughout her career for a range of top tier brands\, including Holt Renf
 rew\, Tim Hortons\, Rogers Communications\, Apple and TMX Group to name a 
 few.Prior to joining the CMA\, Alison was Head of Consumer Business for a 
 start-up that developed the world’s first on-demand homeownership platform
 . Alison also serves on several Boards.In her “life beyond work”\, Alison 
 is an avid traveller and passionate runner. She’s completed 63 marathons a
 nd ultras\, including winning her age group in a 250km Race Across the Sah
 ara Desert and helping raise $100\,000 for NABS.
DTEND:20240528T173000Z
DTSTAMP:20260419T173346Z
DTSTART:20240528T160000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:(In-Person) CMA Café: Are we entering the golden age of marketing?
UID:RFCALITEM639122024260717059
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Welcoming members Director level an
 d up\, to join up to 15 Marketing Leaders in this executive round table di
 scussion.&nbsp\;</strong>Interested in attending virtually? Click <a href=
 "https://thecma.ca/events/detail/2024/05/28/default-calendar/Are-we-enteri
 ng-the-golden-age-of-marketing-virtual">here</a> for more information.</p>
 <p>Join Alison Simpson\, President &amp\; CEO of the Canadian Marketing As
 sociation to discuss why the tsunami of change that we’re managing through
  can lead to the golden age of marketing.<br></p><p>In this interactive an
 d future-focused discussion\, attendees will discuss marketing’s integral 
 role in Canada’s prosperity\, innovation\, business and societal success a
 nd why the years ahead can be the golden age of marketing. Come ready to c
 ollaborate and discuss. Proposed topics of discussion include:<br></p><ul 
 class="bulletList"><li>The evolving scope of marketers</li><li>Why markete
 rs are best positioned to lead and thrive in change</li><li>The important 
 role of marketing in challenging times</li><li>Why brand building and perf
 ormance marketing aren’t a binary decision </li></ul><p>Please submit your
  questions and come prepared to chat. Only 15 spots available.<br></p><p><
 strong>Alison Simpson\, President and CEO\, Canadian Marketing Association
 <br></strong>Alison Simpson is the CMA’s President and CEO. She’s held CMO
  roles and also served as president of several marketing agencies througho
 ut her career for a range of top tier brands\, including Holt Renfrew\, Ti
 m Hortons\, Rogers Communications\, Apple and TMX Group to name a few.</p>
 <p>Prior to joining the CMA\, Alison was Head of Consumer Business for a s
 tart-up that developed the world’s first on-demand homeownership platform.
  Alison also serves on several Boards.<br></p><p>In her “life beyond work”
 \, Alison is an avid traveller and passionate runner. She’s completed 63 m
 arathons and ultras\, including winning her age group in a 250km Race Acro
 ss the Sahara Desert and helping raise $100\,000 for NABS.</p>
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