BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Digital innovation is revolutionizing how brands find and attra ct new customers\, and how they increase their brand presence in a market. But with that driving force\, the focus on existing customer relationship s as part of the mix is sometimes left to the side. By truly harnessing th e power of loyalty\, brands can create strong customer engagement\, increa se share of wallet\, and drive new customer acquisition through referrals. \n \nMarketers today have an opportunity to reinvigorate the lost art of communication with relevant 1:1 customer dialogue and engagement that make s a lasting impact on brand loyalty. Through the power of customer data an d digital enablement\, brands have an opportunity to know their customers at an intimate level. And through e-mail\, digital media\, online engageme nt\, app’s\, social media and more\, brands can create a direct and person al connection with their existing customers that provides a tangible value -add. Through value and recognition\, rather than big-brother invasion\, b rands are able to foster ongoing loyalty and drive strong advocacy that ul timately leads to a more qualified flow of new customers and increased lif etime value from existing customers.\n \nThrough this session we will look at a variety of opportunities for marketers to grow customer loyalty and review relevant examples that bring the thinking to life. \; DTEND:20230322T193000Z DTSTAMP:20240328T140131Z DTSTART:20230322T170000Z LOCATION: SEQUENCE:0 SUMMARY:Fostering Loyalty and Customer Engagement UID:RFCALITEM638472168919649325 X-ALT-DESC;FMTTYPE=text/html:
Digital innovation i s revolutionizing how brands find and attract new customers\, and how they increase their brand presence in a market. But with that driving force\, the focus on existing customer relationships as part of the mix is sometim es left to the side. By truly harnessing the power of loyalty\, brands can create strong customer engagement\, increase share of wallet\, and drive new customer acquisition through referrals.
\n\n
Marketers t oday have an opportunity to reinvigorate the lost art of communication wit h relevant 1:1 customer dialogue and engagement that makes a lasting impac t on brand loyalty. Through the power of customer data and digital enablem ent\, brands have an opportunity to know their customers at an intimate le vel. And through e-mail\, digital media\, online engagement\, app’s\, soci al media and more\, brands can create a direct and personal connection wit h their existing customers that provides a tangible value-add. Through val ue and recognition\, rather than big-brother invasion\, brands are able to foster ongoing loyalty and drive strong advocacy that ultimately leads to a more qualified flow of new customers and increased lifetime value from existing customers.
\n\n
Through this session we will look at a variety of opportunities for marketers to grow customer loyalty and rev iew relevant examples that bring the thinking to life. \;
END:VEVENT END:VCALENDAR