BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Join fellow marketing professionals for an interactive conversa tion designed exclusively for our mentorship community.Experience real tal k about career growth\, industry challenges\, and professional development in a small-group setting. This isn't a lecture—it's a collaborative discu ssion where your questions drive the conversation and your experiences sha pe the insights.Whether you're mentoring others or seeking guidance yourse lf\, you'll leave with actionable strategies\, fresh perspectives\, and st ronger connections within the CMA community.What to expect:Interactive dia logue with marketing leadersPractical insights you can apply immediatelyCo mmunity building with fellow mentors and menteesAnita Lall\, Retail and Di gital Merchandising Manager\, RBCAnita Lall is a brand and retail marketin g leader with 15+ years of experience driving strategy-led growth through immersive brand experiences and consumer engagement. At RBC\, she leads tr ansformative retail concepts that support nationwide brand evolution and e levate the customer experience.During her time at Hasbro\, she managed a l eading brand portfolio including My Little Pony\, Transformers\, Nerf\, St ar Wars\, and Hasbro Gaming\, partnering with national retailers such as W almart\, Target\, and Toys “R” Us to translate brand strategy into high-im pact\, in-store marketing results.Barry Alexander\, Chief Marketing and Di versity Officer\, Canadian Marketing AssociationBarry is a passionate\, da ta-driven marketer who has served as a senior marketing and strategy leade r on a diverse set of consumer brands. As Chief Marketing and Diversity Of ficer\, Barry is responsible for all marketing\, events\, thought leadersh ip and media efforts as well as spearheading our DEI impact initiatives an d partnerships. Prior to the CMA\, Barry held senior marketing roles with Knix\, Iovate Health Sciences\, the Hamilton Tiger-Cats\, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advi sory Committee and as a mentor with the Black Talent Initiative. DTEND:20260303T181500Z DTSTAMP:20260416T045939Z DTSTART:20260303T173000Z LOCATION: SEQUENCE:0 SUMMARY:CMA Fireside Chat with Anita Lall UID:RFCALITEM639118979796271690 X-ALT-DESC;FMTTYPE=text/html:

Join fellow marketing professionals for an interactive conversation designed exclusive ly for our mentorship community.

Experience real talk about career growth\, industry challenges\, and professional development i n a small-group setting. This isn't a lecture—it's a collaborative discuss ion where your questions drive the conversation and your experiences shape the insights.

Whether you're mentoring others or seekin g guidance yourself\, you'll leave with actionable strategies\, fresh pers pectives\, and stronger connections within the CMA community.

What to expect:


Anita Lall\, Retail and Di gital Merchandising Manager\, RBC

Anita Lall is a bran d and retail marketing leader with 15+ years of experience driving strateg y-led growth through immersive brand experiences and consumer engagement. At RBC\, she leads transformative retail concepts that support nationwide brand evolution and elevate the customer experience.

During h er time at Hasbro\, she managed a leading brand portfolio including My Lit tle Pony\, Transformers\, Nerf\, Star Wars\, and Hasbro Gaming\, partnerin g with national retailers such as Walmart\, Target\, and Toys “R” Us to tr anslate brand strategy into high-impact\, in-store marketing results.

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Barry Alex ander\, Chief Marketing and Diversity Officer\, Canadian Marketing Associa tion

Barry is a passionate\, data-driven marketer who has served as a senior marketing and strategy leader on a diverse set of c onsumer brands. As Chief Marketing and Diversity Officer\, Barry is respon sible for all marketing\, events\, thought leadership and media efforts as well as spearheading our DEI impact initiatives and partnerships. Prior t o the CMA\, Barry held senior marketing roles with Knix\, Iovate Health Sc iences\, the Hamilton Tiger-Cats\, Maple Leaf Foods and Molson and has ser ved as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.

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