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DTSTART:20251102T020000
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DESCRIPTION:A strong marketing plan is more than a document—it's a roadmap 
 that connects strategy to execution\, guides resource allocation\, and inf
 luences key business decisions. In this interactive 2.5-hour virtual sessi
 on\, you'll be guided step-by-step through a proven strategic marketing pl
 an template. You'll learn how to complete each section\, connect marketing
  priorities to business objectives\, and use the plan to support budget an
 d resourcing conversations. This session is designed to demystify the stra
 tegic planning process and equip marketers with a practical\, repeatable a
 pproach.Note:&nbsp\;This session is best suited for those who have complet
 ed the Marketing Planning Primer and already have a solid understanding of
  marketing objectives\, strategies\, and tactics.Group rates:&nbsp\;CMA of
 fers special rates for groups of 6 or more. Please reach out to&nbsp\;lear
 ning@thecma.ca&nbsp\;to take advantage of group rates. Note: for group rat
 es to apply\, all registrations must be completed at the same time.
DTEND:20260929T193000Z
DTSTAMP:20260507T014948Z
DTSTART:20260929T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Beyond the Primer
UID:RFCALITEM639137009884007932
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">A strong marketing p
 lan is more than a document—it's a roadmap that connects strategy to execu
 tion\, guides resource allocation\, and influences key business decisions.
  In this interactive 2.5-hour virtual session\, you'll be guided step-by-s
 tep through a proven strategic marketing plan template. You'll learn how t
 o complete each section\, connect marketing priorities to business objecti
 ves\, and use the plan to support budget and resourcing conversations. Thi
 s session is designed to demystify the strategic planning process and equi
 p marketers with a practical\, repeatable approach.</p><p data-pm-slice="1
  1 []">Note:&nbsp\;This session is best suited for those who have complete
 d the Marketing Planning Primer and already have a solid understanding of 
 marketing objectives\, strategies\, and tactics.</p><p><strong>Group rates
 :&nbsp\;</strong>CMA offers special rates for groups of 6 or more. Please 
 reach out to&nbsp\;<a href="mailto:learning@thecma.ca">learning@thecma.ca<
 /a>&nbsp\;to take advantage of group rates. Note: for group rates to apply
 \, all registrations must be completed at the same time.</p>
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