BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:\n Who should define the media measurement framework?\n H ow do we define and measure success in a cross-media marketplace to achiev e alignment and improve collaboration?\n What is an ideal framework to organize data and be in the OODA loop?\n\nOnly 15 spots. Please submit you r POV and come ready to debate!\n\nRSVP\nWhy is this a relevant topic for a CMA Café session?\nMarketers spend about $13 billion on media in Canada annually which flows through agencies of many different kinds towards publ ishers\, broadcasters and media platforms.\n \;\nTo spark the conversa tion\, participant’s POVs on the above questions will be used as a startin g point. DTEND:20220601T180000Z DTSTAMP:20240329T012335Z DTSTART:20220601T170000Z LOCATION: SEQUENCE:0 SUMMARY:Understanding today's advertising metrics with Chris Williams UID:RFCALITEM638472578159150309 X-ALT-DESC;FMTTYPE=text/html:
Only 15 spots. Please submit your POV and come rea
dy to debate!
\n
\nRSVP
Marketers spend about $1
3 billion on media in Canada annually which flows through agencies of many
different kinds towards publishers\, broadcasters and media platforms.
\n \;
\nTo spark the conversation\, participant’s POVs on the abov
e questions will be used as a starting point.