BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:\nDigital Analytics is a 10-week online course designed to help marketers become more data-savvy\, not data scientists.\nBy empowering yo u to become a data consumer\, this course will enable you to feel more con fident in your marketing decisions and investments. Get inspired to genera te hypotheses\, to analyze results and to determine if your data makes sen se in the context of your business environment.\nThe Digital Analytics cou rse is built on a strategic marketing planning foundation by demonstrating a goals-and-objectives-based approach. We’ll attempt to create a clearer path between what you planned to happen vs. what actually happened across different marketing communications activities. Also\, share your findings (while respecting privacy concerns) with your peers in this interactive le arning environment.\nTap into your analytic curiosity and enhance your mar keting skills by exploring the possibilities of digital analytics!\n\n DTEND:20230403T033000Z DTSTAMP:20240328T104707Z DTSTART:20230116T140000Z LOCATION: SEQUENCE:0 SUMMARY:Digital Analytics Winter 2023 UID:RFCALITEM638472052279767025 X-ALT-DESC;FMTTYPE=text/html:
\nDigital Analytics is a 10-week online cou rse designed to help marketers become more data-savvy\, not data scientist s.
\nBy empowering you to become a data consumer\, this course will enable you to feel more confident in your marketing decisions and investme nts. Get inspired to generate hypotheses\, to analyze results and to deter mine if your data makes sense in the context of your business environment.
\nThe Digital Analytics course is built on a strategic marketing pl anning foundation by demonstrating a goals-and-objectives-based approach. We’ll attempt to create a clearer path between what you planned to happen vs. what actually happened across different marketing communications activ ities. Also\, share your findings (while respecting privacy concerns) with your peers in this interactive learning environment.
\nTap into you r analytic curiosity and enhance your marketing skills by exploring the po ssibilities of digital analytics!
\n