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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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DESCRIPTION:Direct marketing fundamentals remain highly relevant in a digit
 al-first world. This practical training explores how the principles behind
  effective email and direct mail—audience selection\, segmentation\, perso
 nalization\, offers\, messaging and measurement—can be applied across digi
 tal channels.Participants will learn how first-party data can inform digit
 al and web strategy\, including audience targeting\, retargeting and perso
 nalized experiences. The focus is not simply on traditional direct marketi
 ng channels\, but on where their proven fundamentals apply across today's 
 connected customer journey.Drawing on experience across direct marketing\,
  data\, audience strategy\, measurement and programmatic advertising\, the
  session connects established direct response principles with modern digit
 al tactics.Group rates: CMA offers special rates for groups. Please reach 
 out to learning@thecma.ca to take advantage of group rates. Note: for grou
 p rates to apply\, all registrations must be completed at the same time.
DTEND:20261111T203000Z
DTSTAMP:20260913T151937Z
DTSTART:20261111T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Direct Marketing Principles for Modern Marketers
UID:RFCALITEM639248951775435322
X-ALT-DESC;FMTTYPE=text/html:<p>Direct marketing fundamentals remain highly
  relevant in a digital-first world. This practical training explores how t
 he principles behind effective email and direct mail—audience selection\, 
 segmentation\, personalization\, offers\, messaging and measurement—can be
  applied across digital channels.</p><p>Participants will learn how first-
 party data can inform digital and web strategy\, including audience target
 ing\, retargeting and personalized experiences. The focus is not simply on
  traditional direct marketing channels\, but on where their proven fundame
 ntals apply across today's connected customer journey.</p><p>Drawing on ex
 perience across direct marketing\, data\, audience strategy\, measurement 
 and programmatic advertising\, the session connects established direct res
 ponse principles with modern digital tactics.</p><p data-pm-slice="1 1 []"
 ><strong>Group rates: </strong>CMA offers special rates for groups. Please
  reach out to <a href="mailto:learning@thecma.ca">learning@thecma.ca</a> t
 o take advantage of group rates. Note: for group rates to apply\, all regi
 strations must be completed at the same time.</p>
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