BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Value is about far more than price. In this second session\, we move beyond discount and private label to the wider forces reshaping Cana dian CPG—AI and agentic commerce\, retail media\, sustainability\, omnicha nnel\, and the uniquely Canadian regulatory and “Buy Canadian” context. To gether\, these forces are redefining how value is created\, communicated\, measured\, and delivered at the shelf.Building on Part 1\, this session t urns insight into action. We’ll explore how AI agents and retail media net works like Loblaw Advance are changing discovery and the digital shelf\, w hy sustainability has become a measurable market-share engine\, and what t ightening Canadian rules—front-of-pack labelling\, EPR\, and greenwashing provisions—now demand of every brand. We’ll close with a simple prioritiza tion framework and a set of concrete\, Monday-morning moves you can take s traight back to your team.Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply\, all registrations must be c ompleted at the same time.Register Now\, Learn AnytimeInterested in this s ession but can’t attend live? No problem. All registered participants rece ive the full recording\, slide deck\, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your conven ience\, even if you’re unable to join us in real time. \; DTEND:20261027T193000Z DTSTAMP:20260824T142444Z DTSTART:20261027T170000Z LOCATION: SEQUENCE:0 SUMMARY:Winning Value in Canadian Retail: Where Value Gets Won — AI\, Retai l Media & Sustainability UID:RFCALITEM639231638847801535 X-ALT-DESC;FMTTYPE=text/html:

Value is about far more than price. In this second session\, we move beyond discount and private label to the wider f orces reshaping Canadian CPG—AI and agentic commerce\, retail media\, sust ainability\, omnichannel\, and the uniquely Canadian regulatory and “Buy C anadian” context. Together\, these forces are redefining how value is crea ted\, communicated\, measured\, and delivered at the shelf.

Building on Part 1\, this session turns insight into action. We’ll explore how AI agents and retail media networks like Loblaw Advance are changing discover y and the digital shelf\, why sustainability has become a measurable marke t-share engine\, and what tightening Canadian rules—front-of-pack labellin g\, EPR\, and greenwashing provisions—now demand of every brand. We’ll clo se with a simple prioritization framework and a set of concrete\, Monday-m orning moves you can take straight back to your team.

Group rates: CMA offers special rates for gr oups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply\, all regis trations must be completed at the same time.

Register Now\, Learn AnytimeInterested in this session but can’t attend live? No problem. All regist ered participants receive the full recording\, slide deck\, and any suppor ting resources—such as toolkits or frameworks—so you can engage with the m aterial at your convenience\, even if you’re unable to join us in real tim e. \;

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