BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Generative AI offers marketing a time to shine. It fuels both h igh-octane content creation and real-time data analysis\, giving marketing teams the boost needed to deliver hyper-personalized customer communicati ons. At the same time\, adopting GenAI on an enterprise scale and unlockin g business value require trusted solutions – especially when dealing with IP and enterprise sensitive data. \nJoin IBM and Adobe for an interactive virtual discussion on how marketers are navigating these challenges today to unleash the true potential of GenAI. Alexis Zamkow and Miglena Nikolova are excited to host this CMA café and discuss real enterprise use cases. We welcome your perspectives on how you are using the technology at your c ompany today\, and what your plans are for the future.\nAbout IBM For more than a hundred years\, IBM has been helping clients solve their most pres sing business challenges. From the first mainframe to today’s quantum comp uting\, hybrid cloud and AI\, we invent\, design\, and scale the technolog ies that define—and redefine—every era. We bring together software\, infra structure\, and consulting expertise to help our clients put innovation to work. We believe that any challenge is solvable with deep expertise\, an open ecosystem and a spirit of co-creation. Together\, with our partners\, such as Adobe\, we create powerful solutions to transform your business — and the world. \n\nAbout Adobe Founded 40 years ago on the simple idea of creating innovative products that change the world\, Adobe offers groundbr eaking technology that empowers everyone\, everywhere to imagine\, create\ , and bring any digital experience to life. Adobe recently unveiled new ge nerative AI innovations in Adobe Express that accelerate a new era of ‘Cre ativity for All’. For more information\, refer to press release DTEND:20240214T190000Z DTSTAMP:20260714T012019Z DTSTART:20240214T180000Z LOCATION: SEQUENCE:0 SUMMARY:(Virtual) Sink or Swim: Generative AI for Marketing\, with Alexis Z amkow & Miglena Nikolova\, IBM UID:RFCALITEM639195744197788484 X-ALT-DESC;FMTTYPE=text/html:

Generative AI offers marketing a time to shine. It fuels both high-octane content creation and real-time data analysis\, giving marketing teams the boost needed to deli ver hyper-personalized customer communications. At the same time\, adoptin g GenAI on an enterprise scale and unlocking business value require truste d solutions – especially when dealing with IP and enterprise sensitive dat a.

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Join IBM and Adobe for an interactive virtual discussion on ho w marketers are navigating these challenges today to unleash the true pote ntial of GenAI. Alexis Zamkow and Miglena Nikolova are excited to host thi s CMA café and discuss real enterprise use cases. We welcome your perspect ives on how you are using the technology at your company today\, and what your plans are for the future.

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About IBM For more than a hundred y ears\, IBM has been helping clients solve their most pressing business cha llenges. From the first mainframe to today’s quantum computing\, hybrid cl oud and AI\, we invent\, design\, and scale the technologies that define—a nd redefine—every era. We bring together software\, infrastructure\, and c onsulting expertise to help our clients put innovation to work. We believe that any challenge is solvable with deep expertise\, an open ecosystem an d a spirit of co-creation. Together\, with our partners\, such as Adobe\, we create powerful solutions to transform your business —and the world. \n
\nAbout Adobe Founded 40 years ago on the simple idea of creating innovative products that change the world\, Adobe offers groundbreaking te chnology that empowers everyone\, everywhere to imagine\, create\, and bri ng any digital experience to life. Adobe recently unveiled new generative AI innovations in Adobe Express that accelerate a new era of ‘Creativity f or All’. For more information\, refer to press release< /span>

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