BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Branding drives how global networks define your value\, image\, and persona. Corporate leaders have traditionally spearheaded branding in itiatives\; however\, marketing has transformed into a dynamic\, powerful champion of branding strategy and execution.\nCMA’s Integrated Branding is a 10-week online course designed for marketing professionals who are eage r to uncover C-suite motivations behind brand value and delivery. Our stud ents are emerging brand leaders and keen learners\, enthusiastic to discov er how the proactive management of customer interactions\, communications\ , and product/service delivery enhances brands today.\nThis course is a bl end of strategic theory and tactical guidelines\, providing the foundation al elements of branding. We also examine relevant\, timely examples of bra nding in practice. These knowledge and skills allow students to explore ho w to develop a brand from scratch\, how to manage a re-branding project\, as well as how to execute day-to-day communications and successful marketi ng campaigns.\n\n\n\nGroup rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca \;to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time. DTEND:20230724T033000Z DTSTAMP:20240328T111933Z DTSTART:20230508T130000Z LOCATION: SEQUENCE:0 SUMMARY:Integrated Branding Spring 2023 UID:RFCALITEM638472071733661801 X-ALT-DESC;FMTTYPE=text/html:
Branding drives how global networks define your value\, image\, and persona. Corporate leaders have traditionally spe arheaded branding initiatives\; however\, marketing has transformed into a dynamic\, powerful champion of branding strategy and execution.
\nC MA’s Integrated Branding is a 10-week online course designed for marketing professionals who are eager to uncover C-suite motivations behind brand v alue and delivery. Our students are emerging brand leaders and keen learne rs\, enthusiastic to discover how the proactive management of customer int eractions\, communications\, and product/service delivery enhances brands today.
\nThis course is a blend of strategic theory and tactical gui delines\, providing the foundational elements of branding. We also examine relevant\, timely examples of branding in practice. These knowledge and s kills allow students to explore how to develop a brand from scratch\, how to manage a re-branding project\, as well as how to execute day-to-day com munications and successful marketing campaigns.
\nGroup rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@th ecma.ca \;to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time.
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