BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:The Digital Marketing Strategy course is an 11-week long progra
 m\, designed for marketing professionals\, managers\, directors and leader
 s\, as well as small business owners and entrepreneurs.The course will wal
 k you through the essential elements of building a digital marketing strat
 egy plan\, from understanding and serving your ideal customers and setting
  digital marketing objectives\, to content strategy and modern marketing m
 anagement models.Taking a 10\,000 foot view\, this course assumes you have
  working digital marketing knowledge and are looking for a way to organize
  your efforts in order to reach real business goals. While we will not be 
 diving into minutia and details of each particular platform\, there are ad
 ditional resources available should you choose to take a deeper dive.This 
 course is applicable to both small businesses and enterprise-level organiz
 ations. The methods explored are scalable from a multi-year strategy to ca
 mpaign level executions.Along the way\, you will be applying your knowledg
 e by completing assignments and participating in open discussions. At the 
 end of the course\, you will be developing a simple digital marketing stra
 tegy plan based on a real-world scenario.Group rates:&nbsp\;CMA offers spe
 cial rates for groups of 3 or more. Please reach out to&nbsp\;learning@the
 cma.ca&nbsp\;to take advantage of group rates. Note: for group rates to ap
 ply\, all registrations must be completed at the same time.
DTEND:20270406T033000Z
DTSTAMP:20261107T114809Z
DTSTART:20270118T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:Digital Marketing Strategy Winter 2027
UID:RFCALITEM639296308897268799
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">The Digital Marketin
 g Strategy course is an 11-week long program\, designed for marketing prof
 essionals\, managers\, directors and leaders\, as well as small business o
 wners and entrepreneurs.<br></p><p>The course will walk you through the es
 sential elements of building a digital marketing strategy plan\, from unde
 rstanding and serving your ideal customers and setting digital marketing o
 bjectives\, to content strategy and modern marketing management models.<br
 ></p><p>Taking a 10\,000 foot view\, this course assumes you have working 
 digital marketing knowledge and are looking for a way to organize your eff
 orts in order to reach real business goals. While we will not be diving in
 to minutia and details of each particular platform\, there are additional 
 resources available should you choose to take a deeper dive.<br></p><p>Thi
 s course is applicable to both small businesses and enterprise-level organ
 izations. The methods explored are scalable from a multi-year strategy to 
 campaign level executions.<br></p><p>Along the way\, you will be applying 
 your knowledge by completing assignments and participating in open discuss
 ions. At the end of the course\, you will be developing a simple digital m
 arketing strategy plan based on a real-world scenario.</p><hr><p><strong>G
 roup rates:&nbsp\;</strong>CMA offers special rates for groups of 3 or mor
 e. Please reach out to&nbsp\;<span><a href="mailto:learning@thecma.ca">lea
 rning@thecma.ca</a></span>&nbsp\;to take advantage of group rates. Note: f
 or group rates to apply\, all registrations must be completed at the same 
 time.</p>
END:VEVENT
END:VCALENDAR