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DTSTART:20231102T020000
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DESCRIPTION:Branding drives how global networks define your value\, image\,
and persona. Corporate leaders have traditionally spearheaded branding in
itiatives\; however\, marketing has transformed into a dynamic\, powerful
champion of branding strategy and execution.\n\nCMA’s Integrated Branding
is a 10-week online course designed for marketing professionals who are ea
ger to uncover C-suite motivations behind brand value and delivery. Our st
udents are emerging brand leaders and keen learners\, enthusiastic to disc
over how the proactive management of customer interactions\, communication
s\, and product/service delivery enhances brands today.\n\nThis course is
a blend of strategic theory and tactical guidelines\, providing the founda
tional elements of branding. We also examine relevant\, timely examples of
branding in practice. These knowledge and skills allow students to explor
e how to develop a brand from scratch\, how to manage a re-branding projec
t\, as well as how to execute day-to-day communications and successful mar
keting campaigns.
DTEND:20221205T043000Z
DTSTAMP:20240329T003326Z
DTSTART:20220919T130000Z
LOCATION:
SEQUENCE:0
SUMMARY:Integrated Branding Fall 2022
UID:RFCALITEM638472548060618627
X-ALT-DESC;FMTTYPE=text/html:Branding drives how global networks define you
r value\, image\, and persona. Corporate leaders have traditionally spearh
eaded branding initiatives\; however\, marketing has transformed into a dy
namic\, powerful champion of branding strategy and execution.
\n
\nC
MA’s Integrated Branding is a 10-week online course designed for marketing
professionals who are eager to uncover C-suite motivations behind brand v
alue and delivery. Our students are emerging brand leaders and keen learne
rs\, enthusiastic to discover how the proactive management of customer int
eractions\, communications\, and product/service delivery enhances brands
today.
\n
\nThis course is a blend of strategic theory and tactical
guidelines\, providing the foundational elements of branding. We also exam
ine relevant\, timely examples of branding in practice. These knowledge an
d skills allow students to explore how to develop a brand from scratch\, h
ow to manage a re-branding project\, as well as how to execute day-to-day
communications and successful marketing campaigns.
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