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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation designed exclusively for the CM community. To register\, 
 please enter your provided access code. &nbsp\;This session focuses on bra
 nd storytelling and brand foundations—how to define\, articulate\, and act
 ivate a clear brand story to build trust and drive more effective marketin
 g.You’ll learn what a brand really is\, how to build a strong foundation (
 purpose\, audience\, positioning\, benefits)\, and how to translate that f
 oundation into a clear\, consistent messaging framework you can use across
  channels and teams.
DTEND:20260716T170000Z
DTSTAMP:20260514T214435Z
DTSTART:20260716T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - Building your Brand's Story
UID:RFCALITEM639143774759035220
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation designed exclusively for the 
 CM community. To register\, please enter your provided access code. </stro
 ng>&nbsp\;<strong></strong></p><p>This session focuses on brand storytelli
 ng and brand foundations—how to define\, articulate\, and activate a clear
  brand story to build trust and drive more effective marketing.</p><p>You’
 ll learn what a brand really is\, how to build a strong foundation (purpos
 e\, audience\, positioning\, benefits)\, and how to translate that foundat
 ion into a clear\, consistent messaging framework you can use across chann
 els and teams.</p>
END:VEVENT
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