BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
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BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
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END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:This highly practical\, interactive session focuses on SEO for 
 AI and GEO (Generative Engine Optimization)—the discipline of shaping the 
 signals AI systems use to understand entities (brands/people/products)\, e
 valuate credibility\, and choose sources. We’ll start with core fundamenta
 ls (page authority\, entity authority\, E-E-A-T\, and why AI changes the g
 ame)\, then organize the work into three pillars:On-Page Visibility (Techn
 ical SEO\, Content\, Style/Formatting)Off-Page Trust &amp\; Authority (Bac
 klinks\, PR placements on highly-crawled sites\, Wikipedia/Wikidata\, Know
 ledge Graph signals/knowledge panels\, directories &amp\; profile consiste
 ncy)Monitoring (measuring performance and visibility with Search Console\,
  LLM visibility tools\, and complementary platforms)Participants will see 
 how to diagnose crawl/indexing issues\, strengthen structured data\, impro
 ve mobile/performance basics\, and create content that’s current\, scannab
 le\, and machine-readable (headings\, FAQs\, alt text\, “last updated” pra
 ctices). We’ll also cover how PR + SEO combines into “SEO for AI\,” and ho
 w directories\, profiles\, and community mentions can reinforce entity tru
 st. The session concludes with a measurement plan and a prioritized action
  checklist.
DTEND:20260811T193000Z
DTSTAMP:20260407T123454Z
DTSTART:20260811T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI-Powered SEO and Generative Engine Optimization
UID:RFCALITEM639111476949507968
X-ALT-DESC;FMTTYPE=text/html:<p>This highly practical\, interactive session
  focuses on SEO for AI and GEO (Generative Engine Optimization)—the discip
 line of shaping the signals AI systems use to understand entities (brands/
 people/products)\, evaluate credibility\, and choose sources. We’ll start 
 with core fundamentals (page authority\, entity authority\, E-E-A-T\, and 
 why AI changes the game)\, then organize the work into three pillars:</p><
 p>On-Page Visibility (Technical SEO\, Content\, Style/Formatting)</p><p>Of
 f-Page Trust &amp\; Authority (Backlinks\, PR placements on highly-crawled
  sites\, Wikipedia/Wikidata\, Knowledge Graph signals/knowledge panels\, d
 irectories &amp\; profile consistency)</p><p>Monitoring (measuring perform
 ance and visibility with Search Console\, LLM visibility tools\, and compl
 ementary platforms)</p><p>Participants will see how to diagnose crawl/inde
 xing issues\, strengthen structured data\, improve mobile/performance basi
 cs\, and create content that’s current\, scannable\, and machine-readable 
 (headings\, FAQs\, alt text\, “last updated” practices). We’ll also cover 
 how PR + SEO combines into “SEO for AI\,” and how directories\, profiles\,
  and community mentions can reinforce entity trust. The session concludes 
 with a measurement plan and a prioritized action checklist.</p>
END:VEVENT
END:VCALENDAR