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DTSTART:20251102T020000
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation designed exclusively for CM community. To register\, plea
 se enter your provided access code.Generative AI adoption in marketing is 
 now near universal\, as 100% of marketing professionals surveyed by the Nu
 remberg Institute for Market Decisions use AI in their work\, yet consumer
  trust is moving in the opposite direction. A 2025 KPMG study of 48\,000 p
 eople across 47 countries found that only 46% are willing to trust AI syst
 ems\, with trust declining since before ChatGPT despite surging adoption. 
 In Canada\, the gap is starker still: AI tools sit at the bottom of indust
 ry trust rankings\, and only 10% of Canadians trust AI assistants for basi
 c support tasks.This session examines the central tension facing marketers
 : consumers and regulators demand transparency about AI use\, yet experime
 ntal research demonstrates across 13 studies that disclosing AI use system
 atically reduces trust. Drawing on peer-reviewed research\, global surveys
  from McKinsey\, Deloitte\, and PwC\, and Canadian consumer data\, the ses
 sion will equip attendees with evidence-based frameworks they can apply im
 mediately. With Canada's federal AI regulation still taking shape\, Canadi
 an marketers have a narrow window to lead on trust rather than react to it
 .
DTEND:20260415T170000Z
DTSTAMP:20260421T165442Z
DTSTART:20260415T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - Generative AI and Trust: What Canadian Marketers Need
  to Know Now
UID:RFCALITEM639123728826406675
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation designed exclusively for CM c
 ommunity. To register\, please enter your provided access code.</strong></
 p><p>Generative AI adoption in marketing is now near universal\, as 100% o
 f marketing professionals surveyed by the Nuremberg Institute for Market D
 ecisions use AI in their work\, yet consumer trust is moving in the opposi
 te direction. A 2025 KPMG study of 48\,000 people across 47 countries foun
 d that only 46% are willing to trust AI systems\, with trust declining sin
 ce before ChatGPT despite surging adoption. In Canada\, the gap is starker
  still: AI tools sit at the bottom of industry trust rankings\, and only 1
 0% of Canadians trust AI assistants for basic support tasks.</p><p>This se
 ssion examines the central tension facing marketers: consumers and regulat
 ors demand transparency about AI use\, yet experimental research demonstra
 tes across 13 studies that disclosing AI use systematically reduces trust.
  Drawing on peer-reviewed research\, global surveys from McKinsey\, Deloit
 te\, and PwC\, and Canadian consumer data\, the session will equip attende
 es with evidence-based frameworks they can apply immediately. With Canada'
 s federal AI regulation still taking shape\, Canadian marketers have a nar
 row window to lead on trust rather than react to it.</p>
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