BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark eting Leaders in this executive round table discussion.Generative AI offer s marketing a time to shine. It fuels both high-octane content creation an d real-time data analysis\, giving marketing teams the boost needed to del iver hyper-personalized customer communications.At the same time\, adoptin g GenAI on an enterprise scale and unlocking business value require truste d solutions – especially when dealing with IP and enterprise sensitive dat a. So how can you trust what you create?Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experience. And let us show you how together\, we put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.Alexis Zamkow and Miglena Nikolova are excited to host this CMA café and discuss real enterprise us e cases. We welcome your perspectives on how you are using the technology at your company today\, and what your plans are for the future. \;Plea se submit your questions and come prepared to chat. Only 15 spots availabl e.Alexis Zamkow\, Global Offering Leader\, Intelligent Marketing Transform ation\, IBM ConsultingAlexis oversees IBM’s Global Intelligent Marketing o ffering\, which provides clients with the state-of-the-art technology\, pr ocesses and expertise to deliver exceptional customer experiences designed to achieve revenue growth while optimizing costs. As both a client and ag ency practitioner of advanced data and analytics across marketing\, sales and service\, Alexis advocates for cross-functional engagement to meet end -to-end consumer needs and optimize employee productivity.Miglena Nikolova \, Portfolio Advisory Marketing Lead\, IBM CanadaMiglena is a results-focu sed\, globally minded marketing and communications strategist\, with exper ience across industries including technology\, financial services\, consul ting\, and the not-for-profit sector. She works with clients to bring comp elling marketing and communications strategies to life to drive business g rowth\, create engagement and value for all stakeholders. She \;is pas sionate about diversity and inclusion\, coaching and mentoring\, creating work culture\, creativity and innovation.For more than 20 years\, \;IB M and Adobe \;have partnered at the intersection of strategy\, design and technology to digitally reinvent your business. Together\, we deliver trusted\, AI-powered experiences that delight customers across every digit al touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your c ustomer data to make every interaction more personal.Our consulting expert ise across all three Adobe Clouds paired with more than 21\,000 skilled AI practitioners has earned us the reputation of being trusted experts in th e ecosystem who handle many of Adobe’s largest and most complex clients.To gether\, Adobe and IBM put generative AI to work so that you can trust wha t you create — and create trust with every personalized interaction. DTEND:20250327T180000Z DTSTAMP:20260305T224840Z DTSTART:20250327T160000Z LOCATION:Ontario\,Canada\,Toronto\,16 York St 7th Floor SEQUENCE:0 SUMMARY:CMA Café: Trust what you create UID:RFCALITEM639083297203358941 X-ALT-DESC;FMTTYPE=text/html:

Welcoming members D irector level and up\, to join up to 15 Marketing Leaders in this executiv e round table discussion.

Generative AI offers marketing a tim e to shine. It fuels both high-octane content creation and real-time data analysis\, giving marketing teams the boost needed to deliver hyper-person alized customer communications.

At the same time\, adopt ing GenAI on an enterprise scale and unlocking business value require trus ted solutions – especially when dealing with IP and enterprise sensitive d ata. So how can you trust what you create?

Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experien ce. And let us show you how together\, we put generative AI to work so tha t you can trust what you create — and create trust with every personalized interaction.

Alexis Zamkow and Miglena Nikolova are ex cited to host this CMA café and discuss real enterprise use cases. We welcome your perspectives on how you are using the technology at your com pany today\, and what your plans are for the future. \;

Please submit your questions and come prepared to chat. Only 15 spots avai lable.

Alexis Zamkow\, Global Offering Leader\, Intelligent Marketing Trans formation\, IBM Consulting
Alexis oversees IBM’s Global I ntelligent Marketing offering\, which provides clients with the state-of-t he-art technology\, processes and expertise to deliver exceptional custome r experiences designed to achieve revenue growth while optimizing costs. A s both a client and agency practitioner of advanced data and analytics acr oss marketing\, sales and service\, Alexis advocates for cross-functional engagement to meet end-to-end consumer needs and optimize employee product ivity.

Miglena Nikolova\, Portfolio Advisory Marketing Lead\, IBM Canada
Miglena is a results-focused\, globally minded marketing and commu nications strategist\, with experience across industries including technol ogy\, financial services\, consulting\, and the not-for-profit sector. She works with clients to bring compelling marketing and communications strat egies to life to drive business growth\, create engagement and value for a ll stakeholders. She \;is passionate about diversity and inclusion\, c oaching and mentoring\, creating work culture\, creativity and innovation.

For more than 20 years\, \;IBM and A dobe \;have partnered at the intersection of strategy\, desig n and technology to digitally reinvent your business. Together\, we delive r trusted\, AI-powered experiences that delight customers across every dig ital touchpoint. Our experts help you leverage Adobe’s technology to creat e tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.

Our c onsulting expertise across all three Adobe Clouds paired with more than 21 \,000 skilled AI practitioners has earned us the reputation of being trust ed experts in the ecosystem who handle many of Adobe’s largest and most co mplex clients.

Together\, Adobe and IBM p ut generative AI to work so that you can trust what you create — and creat e trust with every personalized interaction.

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