BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Many marketing teams are using generative AI\, few are seeing t
 he impact they want.&nbsp\;In this session\, Ross McLean\, Co-founder of T
 wenty44\, shares real-world insights based on real data from working with 
 real marketing teams across organizations to uncover why.&nbsp\;You’ll lea
 rn 5 specific things that block marketers from getting more out of AI and 
 how to move beyond experimentation and start using AI to improve strategy\
 , creativity\, and execution within your marketing workflows.
DTEND:20260508T183000Z
DTSTAMP:20260420T093729Z
DTSTART:20260508T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:CMA Marketing Week: Why Most Marketing Teams Feel Stuck in 2nd Gear
  with AI... and How to Upshift
UID:RFCALITEM639122602490910628
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Many marketing teams
  are using generative AI\, few are seeing the impact they want.&nbsp\;</p>
 <p>In this session\, Ross McLean\, Co-founder of Twenty44\, shares real-wo
 rld insights based on real data from working with real marketing teams acr
 oss organizations to uncover why.&nbsp\;</p><p>You’ll learn 5 specific thi
 ngs that block marketers from getting more out of AI and how to move beyon
 d experimentation and start using AI to improve strategy\, creativity\, an
 d execution within your marketing workflows.</p>
END:VEVENT
END:VCALENDAR