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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:As loyalty programs have become more common\, customer expectat
 ions have increased — yet many programs remain overly transactional and un
 derutilized.This session provides a practical view of how loyalty has evol
 ved\, what differentiates effective versus ineffective approaches\, and ho
 w program structure (e.g.\, points-based\, tiered\, experience-led) impact
 s performance. Using real-world examples\, participants will explore commo
 n pitfalls and emerging best practices.The session also introduces a struc
 tured approach to assessing current programs and identifying the changes t
 hat will have the greatest impact on engagement\, retention\, and revenue.
 Group rates: CMA offers special rates for groups of 6 or more. Please reac
 h out to learning@thecma.ca&nbsp\;to take advantage of group rates. Note: 
 for group rates to apply\, all registrations must be completed at the same
  time.Register Now\, Learn Anytime&nbsp\;Interested in this session but ca
 n’t attend live? No problem. All registered participants receive the full 
 recording\, slide deck\, and any supporting resources—such as toolkits or 
 frameworks—so you can engage with the material at your convenience\, even 
 if you’re unable to join us in real time.&nbsp\;
DTEND:20261125T203000Z
DTSTAMP:20260824T142413Z
DTSTART:20261125T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Evolving Loyalty Programs for Today’s Customer
UID:RFCALITEM639231638533089152
X-ALT-DESC;FMTTYPE=text/html:<p>As loyalty programs have become more common
 \, customer expectations have increased — yet many programs remain overly 
 transactional and underutilized.<br></p><p>This session provides a practic
 al view of how loyalty has evolved\, what differentiates effective versus 
 ineffective approaches\, and how program structure (e.g.\, points-based\, 
 tiered\, experience-led) impacts performance. Using real-world examples\, 
 participants will explore common pitfalls and emerging best practices.<br>
 </p><p>The session also introduces a structured approach to assessing curr
 ent programs and identifying the changes that will have the greatest impac
 t on engagement\, retention\, and revenue.<strong></strong></p><hr><p data
 -pm-slice="1 1 []"><strong>Group rates: </strong>CMA offers special rates 
 for groups of 6 or more. Please reach out to <span style="text-decoration:
  underline"><a href="mailto:learning@thecma.ca">learning@thecma.ca</a></sp
 an>&nbsp\;to take advantage of group rates. Note: for group rates to apply
 \, all registrations must be completed at the same time.<br></p><p><strong
 >Register Now\, Learn Anytime</strong>&nbsp\;<br>Interested in this sessio
 n but can’t attend live? No problem. All registered participants receive t
 he full recording\, slide deck\, and any supporting resources—such as tool
 kits or frameworks—so you can engage with the material at your convenience
 \, even if you’re unable to join us in real time.&nbsp\;<br></p>
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