BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation designed exclusively for the CM community.Like many Canad
 ians\, I didn’t grow up on a farm or in a rural community. When I entered 
 the workforce over 25 years ago\, agriculture—and the career opportunities
  within it—were completely off my radar. I had no idea that Agri marketing
  even existed\, let alone that it could be such a dynamic and rewarding pa
 th for someone building a career in marketing.The reality is\, most Canadi
 ans live in urban environments with little direct connection to agricultur
 e. As a result\, this “Agri marketing blind spot” is both significant and 
 widespread.This session is designed to change that.Together\, we’ll explor
 e the unique and often overlooked world of Agri marketing—what it is\, why
  it matters\, who it serves\, and how it works. More importantly\, we’ll s
 potlight the exciting opportunities it offers for marketers looking to mak
 e an impact in a meaningful and essential industry.If you’ve never conside
 red agriculture as part of your career journey\, this is your chance to se
 e what you’ve been missing.
DTEND:20260812T170000Z
DTSTAMP:20260714T215123Z
DTSTART:20260812T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - An Introduction to the Little-Known World of Agri mar
 keting
UID:RFCALITEM639196482831684411
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation designed exclusively for the 
 CM community.</strong></p><p>Like many Canadians\, I didn’t grow up on a f
 arm or in a rural community. When I entered the workforce over 25 years ag
 o\, agriculture—and the career opportunities within it—were completely off
  my radar. I had no idea that <strong>Agri marketing</strong> even existed
 \, let alone that it could be such a dynamic and rewarding path for someon
 e building a career in marketing.</p><p>The reality is\, most Canadians li
 ve in urban environments with little direct connection to agriculture. As 
 a result\, this <strong>“Agri marketing blind spot”</strong> is both signi
 ficant and widespread.</p><p>This session is designed to change that.</p><
 p>Together\, we’ll explore the unique and often overlooked world of Agri m
 arketing—what it is\, why it matters\, who it serves\, and how it works. M
 ore importantly\, we’ll spotlight the exciting opportunities it offers for
  marketers looking to make an impact in a meaningful and essential industr
 y.</p><p>If you’ve never considered agriculture as part of your career jou
 rney\, this is your chance to see what you’ve been missing.</p>
END:VEVENT
END:VCALENDAR