BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Digital innovation is revolutionizing how brands find and attra ct new customers\, and how they increase their brand presence in a market.  \; But with that driving force\, the focus on existing customer relat ionships as part of the mix is sometimes left to the side. \; By truly harnessing the power of loyalty\, brands can create strong customer engag ement\, increase share of wallet\, and drive new customer acquisition thro ugh referrals. \;\n Marketers today have an opportunity to reinvigora te the lost art of communication with relevant 1:1 customer dialogue and e ngagement that makes a lasting impact on brand loyalty. \;Through the power of customer data and digital enablement\, brands have an opportunity to know their customers at an intimate level. \; And through e-mail\, digital media\, online engagement\, app’s\, social media and more\, brand s can create a direct and personal connection with their existing customer s that provides a tangible value-add. \;Through value and recognition\ , rather than big-brother invasion\, brands are able to foster ongoing loy alty and drive strong advocacy that ultimately leads to a more qualified f low of new customers and increased lifetime value from existing customers. \n Through this session we will look at a variety of opportunities for ma rketers to grow customer loyalty and review relevant examples that bring t he thinking to life.\nYou Will Learn\n\n How to invigorate the lost art of email and 1:1 communication\n Ways to drive loyalty &\; advocacy through social media\n How to recognize your customers on a personal w ay across all touchpoints\n Ways to maximize customer engagement and (r e-)purchase \;\n\nYou Will Benefit From\n\n An understanding of met hods and tools that can be used to foster loyalty from your customer base\ n Real-world examples and inspiration across a range of industries to b ring concepts to life\n Actionable customer engagement strategies\n\nWh o Should Attend\n\n Junior to mid-level brand managers looking to incre ase customer loyalty marketing\n Marketers with a limited to general se nse of loyalty tools\, seeking to expand their CRM knowledge\n Anyone w ho needs a new shot of inspiration for their loyalty efforts\n\n*If you ha ve previously attended the Fostering Loyalty and Customer Engagement semin ar please do not register for this session as the content is similar.\n\nC ancellation Policy:\nCancellation or transfer of registration must be rece ived by e-mail to \;learning@thecma.ca \;no later than ten (10) bu siness days prior to the date of the seminar to receive a full refund. No refunds will be given for cancellations made less than ten (10) business d ays prior to the seminar date. If you registered for a seminar but are una ble to attend\, substitutions* are welcome any time prior to the original registration seminar date at no extra cost.\n *Substitutions refer to the transfer of a registration from one individual to a colleague\n DTEND:20221116T203000Z DTSTAMP:20240329T073729Z DTSTART:20221116T180000Z LOCATION: SEQUENCE:0 SUMMARY:Fostering Loyalty and Customer Engagement UID:RFCALITEM638472802493255191 X-ALT-DESC;FMTTYPE=text/html:
Digital innovation is revolutionizing how b rands find and attract new customers\, and how they increase their brand p resence in a market. \; But with that driving force\, the focus on exi sting customer relationships as part of the mix is sometimes left to the s ide. \; By truly harnessing the power of loyalty\, brands can create s trong customer engagement\, increase share of wallet\, and drive new custo mer acquisition through referrals. \;
\nMarketers today have a n opportunity to reinvigorate the lost art of communication with relevant 1:1 customer dialogue and engagement that makes a lasting impact on brand loyalty. \;Through the power of customer data and digital enablement\, brands have an opportunity to know their customers at an intimate level.& nbsp\; And through e-mail\, digital media\, online engagement\, app’s\, so cial media and more\, brands can create a direct and personal connection w ith their existing customers that provides a tangible value-add. \;Thr ough value and recognition\, rather than big-brother invasion\, brands are able to foster ongoing loyalty and drive strong advocacy that ultimately leads to a more qualified flow of new customers and increased lifetime val ue from existing customers.
\nThrough this session we will look at a variety of opportunities for marketers to grow customer loyalty and rev iew relevant examples that bring the thinking to life.
\n*If you have previously attended the Fo stering Loyalty and Customer Engagement seminar please do not register for this session as the content is similar.
\nCa
ncellation Policy:
\nCancellation or transfer of registration
must be received by e-mail to \;learning@thecma.ca \;no la
ter than ten (10) business days prior to the date of the seminar to receiv
e a full refund. No refunds will be given for cancellations made less than
ten (10) business days prior to the seminar date. If you registered for a
seminar but are unable to attend\, substitutions* are welcome any time pr
ior to the original registration seminar date at no extra cost.
* Substitutions refer to the transfer of a registration from one individual to a colleague\n
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