BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:This highly practical\, interactive session focuses on SEO for 
 AI and GEO (Generative Engine Optimization)—the discipline of shaping the 
 signals AI systems use to understand entities (brands/people/products)\, e
 valuate credibility\, and choose sources. We’ll start with core fundamenta
 ls (page authority\, entity authority\, E-E-A-T\, and why AI changes the g
 ame)\, then organize the work into three pillars:On-Page Visibility (Techn
 ical SEO\, Content\, Style/Formatting)Off-Page Trust &amp\; Authority (Bac
 klinks\, PR placements on highly-crawled sites\, Wikipedia/Wikidata\, Know
 ledge Graph signals/knowledge panels\, directories &amp\; profile consiste
 ncy)Monitoring (measuring performance and visibility with Search Console\,
  LLM visibility tools\, and complementary platforms)Participants will see 
 how to diagnose crawl/indexing issues\, strengthen structured data\, impro
 ve mobile/performance basics\, and create content that’s current\, scannab
 le\, and machine-readable (headings\, FAQs\, alt text\, “last updated” pra
 ctices). We’ll also cover how PR + SEO combines into “SEO for AI\,” and ho
 w directories\, profiles\, and community mentions can reinforce entity tru
 st. The session concludes with a measurement plan and a prioritized action
  checklist.Group rates: CMA offers special rates for groups of 6 or more. 
 Please reach out to learning@thecma.ca to take advantage of group rates. N
 ote: for group rates to apply\, all registrations must be completed at the
  same time.Register Now\, Learn Anytime&nbsp\;Interested in this session b
 ut can’t attend live? No problem. All registered participants receive the 
 full recording\, slide deck\, and any supporting resources—such as toolkit
 s or frameworks—so you can engage with the material at your convenience\, 
 even if you’re unable to join us in real time.&nbsp\;
DTEND:20261006T193000Z
DTSTAMP:20260824T142439Z
DTSTART:20261006T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI-Powered SEO and Generative Engine Optimization
UID:RFCALITEM639231638797956697
X-ALT-DESC;FMTTYPE=text/html:<p>This highly practical\, interactive session
  focuses on SEO for AI and GEO (Generative Engine Optimization)—the discip
 line of shaping the signals AI systems use to understand entities (brands/
 people/products)\, evaluate credibility\, and choose sources. We’ll start 
 with core fundamentals (page authority\, entity authority\, E-E-A-T\, and 
 why AI changes the game)\, then organize the work into three pillars:</p><
 p>On-Page Visibility (Technical SEO\, Content\, Style/Formatting)</p><p>Of
 f-Page Trust &amp\; Authority (Backlinks\, PR placements on highly-crawled
  sites\, Wikipedia/Wikidata\, Knowledge Graph signals/knowledge panels\, d
 irectories &amp\; profile consistency)</p><p>Monitoring (measuring perform
 ance and visibility with Search Console\, LLM visibility tools\, and compl
 ementary platforms)</p><p>Participants will see how to diagnose crawl/inde
 xing issues\, strengthen structured data\, improve mobile/performance basi
 cs\, and create content that’s current\, scannable\, and machine-readable 
 (headings\, FAQs\, alt text\, “last updated” practices). We’ll also cover 
 how PR + SEO combines into “SEO for AI\,” and how directories\, profiles\,
  and community mentions can reinforce entity trust. The session concludes 
 with a measurement plan and a prioritized action checklist.</p><hr><p data
 -pm-slice="1 1 []"><strong>Group rates: </strong>CMA offers special rates 
 for groups of 6 or more. Please reach out to <span style="text-decoration:
  underline"><a href="mailto:learning@thecma.ca">learning@thecma.ca</a></sp
 an> to take advantage of group rates. Note: for group rates to apply\, all
  registrations must be completed at the same time.</p><p><strong style="ba
 ckground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\
 ; text-align: inherit\; text-transform: inherit\; word-spacing: normal\; c
 aret-color: auto\; white-space: inherit">Register Now\, Learn Anytime</str
 ong><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; 
 font-family: inherit\; font-size: inherit\; text-align: inherit\; text-tra
 nsform: inherit\; word-spacing: normal\; caret-color: auto\; white-space: 
 inherit">&nbsp\;</span><br>Interested in this session but can’t attend liv
 e? No problem. All registered participants receive the full recording\, sl
 ide deck\, and any supporting resources—such as toolkits or frameworks—so 
 you can engage with the material at your convenience\, even if you’re unab
 le to join us in real time.&nbsp\;</p>
END:VEVENT
END:VCALENDAR