BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Discover trends\, challenges\, and opportunities shaping Canada
 's creator economy. Join members of CMA's Social Content and Commerce Comm
 ittee as they share what's top of mind for Canadian marketers navigating c
 reator partnerships\, platform changes\, and emerging social commerce tren
 ds.This session brings together diverse perspectives from brands\, agencie
 s and platforms to surface the challenges\, opportunities\, and blind spot
 s that will shape the year ahead for influencer marketing in Canada. Wheth
 er you're optimizing existing creator programs or building your social com
 merce strategy\, you'll leave with actionable intelligence and practical t
 akeaways you can implement immediately.
DTEND:20260508T163000Z
DTSTAMP:20260420T094609Z
DTSTART:20260508T150000Z
LOCATION:
SEQUENCE:0
SUMMARY:CMA Marketing Week: The State of Social Content and Commerce in Can
 ada
UID:RFCALITEM639122607696174661
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Discover trends\, ch
 allenges\, and opportunities shaping Canada's creator economy. Join member
 s of CMA's Social Content and Commerce Committee as they share what's top 
 of mind for Canadian marketers navigating creator partnerships\, platform 
 changes\, and emerging social commerce trends.</p><p><span style="backgrou
 nd-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; fo
 nt-size: inherit\; text-align: inherit\; text-transform: inherit\; word-sp
 acing: normal\; caret-color: auto\; white-space: inherit">This session bri
 ngs together diverse perspectives from brands\, agencies and platforms to 
 surface the challenges\, opportunities\, and blind spots that will shape t
 he year ahead for influencer marketing in Canada. Whether you're optimizin
 g existing creator programs or building your social commerce strategy\, yo
 u'll leave with actionable intelligence and practical takeaways you can im
 plement immediately.</span></p>
END:VEVENT
END:VCALENDAR