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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Launching a product is one of the most important—and challengin
 g—moments in marketing. This Lunch &amp\; Learn provides an introduction t
 o the fundamentals of go-to-market (GTM) strategy\, helping marketers bett
 er understand how successful products move from concept to launch.&nbsp\;D
 rawing on experience launching and managing products at Nestlé and teachin
 g marketing strategy at post-secondary institutions\, this session will ex
 plore the key considerations behind effective GTM planning\, including und
 erstanding customer needs\, identifying market opportunities\, and prepari
 ng for a successful launch.&nbsp\;Who Should Attend&nbsp\;Product marketer
 s and brand managers&nbsp\;Marketing managers and coordinators&nbsp\;Entre
 preneurs and startup founders&nbsp\;Growth marketers and commercialization
  professionals&nbsp\;&nbsp\;Key Takeaways&nbsp\;The core elements of a go-
 to-market strategy.&nbsp\;How to assess product-market fit and launch read
 iness.&nbsp\;Common pitfalls to avoid when bringing products to market.”&n
 bsp\;
DTEND:20261002T170000Z
DTSTAMP:20260714T215036Z
DTSTART:20261002T160000Z
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SEQUENCE:0
SUMMARY:Go-to-Market Strategy From Product Idea to Market Launch
UID:RFCALITEM639196482364124497
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 3 []">Launching a product 
 is one of the most important—and challenging—moments in marketing. This Lu
 nch &amp\; Learn provides an introduction to the fundamentals of go-to-mar
 ket (GTM) strategy\, helping marketers better understand how successful pr
 oducts move from concept to launch.&nbsp\;</p><p>Drawing on experience lau
 nching and managing products at Nestlé and teaching marketing strategy at 
 post-secondary institutions\, this session will explore the key considerat
 ions behind effective GTM planning\, including understanding customer need
 s\, identifying market opportunities\, and preparing for a successful laun
 ch.&nbsp\;<br></p><p><strong>Who Should Attend</strong>&nbsp\;</p><ul><li>
 Product marketers and brand managers&nbsp\;</li><li>Marketing managers and
  coordinators&nbsp\;</li><li>Entrepreneurs and startup founders&nbsp\;</li
 ><li>Growth marketers and commercialization professionals&nbsp\;&nbsp\;</l
 i></ul><p><strong>Key Takeaways</strong>&nbsp\;</p><ul><li>The core elemen
 ts of a go-to-market strategy.&nbsp\;</li><li>How to assess product-market
  fit and launch readiness.&nbsp\;</li><li>Common pitfalls to avoid when br
 inging products to market.”&nbsp\;</li></ul>
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