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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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DESCRIPTION:In today’s dynamic business landscape\, CFOs demand more than j
 ust traditional marketing KPIs—they want evidence that campaigns are drivi
 ng meaningful top-line growth. For advertisers\, achieving this means maxi
 mizing value\, controlling costs\, and leveraging premium inventory\, inno
 vative data partnerships\, and advanced tools to deliver better ROI.This s
 ession\, led by The Trade Desk and its partners\, offers a hands-on guide 
 to crafting media strategies that elevate your marketing game.From connect
 ing with untapped audiences to optimizing omnichannel media investments ac
 ross the open internet\, discover how to deliver measurable impact by:Harn
 essing the power of data: Learn how retail networks and groundbreaking dat
 a partnerships can help you build your brand and capture market share.\n  
   Reaching new audiences: Bridge the gap between traditional and digital c
 hannels to expand your audience.\n    Learning from industry leaders: Gain
  inspiration from case studies and insights shared by leading brands that 
 are achieving success with the latest innovations.\n    
DTEND:20250129T160000Z
DTSTAMP:20260421T161247Z
DTSTART:20250129T133000Z
LOCATION:Ontario\,Canada\,Toronto\,350 King Street West TIFF Bell Lightbox\
 , 6th Floor
SEQUENCE:0
SUMMARY:The Omnichannel Playbook for Better ROI\, presented by The Trade De
 sk
UID:RFCALITEM639123703677617241
X-ALT-DESC;FMTTYPE=text/html:<p>In today’s dynamic business landscape\, CFO
 s demand more than just traditional marketing KPIs—they want evidence that
  campaigns are driving meaningful top-line growth. For advertisers\, achie
 ving this means maximizing value\, controlling costs\, and leveraging prem
 ium inventory\, innovative data partnerships\, and advanced tools to deliv
 er better ROI.</p><p>This session\, led by The Trade Desk and its partners
 \, offers a hands-on guide to crafting media strategies that elevate your 
 marketing game.</p><p>From connecting with untapped audiences to optimizin
 g omnichannel media investments across the open internet\, discover how to
  deliver measurable impact by:<br></p><ul class="bulletList"><li>Harnessin
 g the power of data: Learn how retail networks and groundbreaking data par
 tnerships can help you build your brand and capture market share.\n    </l
 i><li>Reaching new audiences: Bridge the gap between traditional and digit
 al channels to expand your audience.\n    </li><li>Learning from industry 
 leaders: Gain inspiration from case studies and insights shared by leading
  brands that are achieving success with the latest innovations.\n    </li>
 </ul>
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