BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:In today's rapidly evolving marketing landscape\, integrating t
 raditional storytelling frameworks with advanced AI tools is essential for
  crafting compelling narratives that resonate with audiences. This session
  will delve into the Hero's Journey and the StoryBrand Framework\, demonst
 rating how AI applications like ChatGPT can enhance storytelling in market
 ing.By the end of this session\, participants will be equipped with the kn
 owledge and tools to effectively integrate AI into their storytelling stra
 tegies\, ensuring their marketing efforts are both innovative and impactfu
 l.Group rates: CMA offers special rates for groups of 6 or more. Please re
 ach out to learning@thecma.ca to take advantage of group rates. Note: for 
 group rates to apply\, all registrations must be completed at the same tim
 e.
DTEND:20260915T193000Z
DTSTAMP:20260707T142245Z
DTSTART:20260915T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI Driven Storytelling
UID:RFCALITEM639190165656230851
X-ALT-DESC;FMTTYPE=text/html:<p>In today's rapidly evolving marketing lands
 cape\, integrating traditional storytelling frameworks with advanced AI to
 ols is essential for crafting compelling narratives that resonate with aud
 iences. This session will delve into the Hero's Journey and the StoryBrand
  Framework\, demonstrating how AI applications like ChatGPT can enhance st
 orytelling in marketing.</p><p>By the end of this session\, participants w
 ill be equipped with the knowledge and tools to effectively integrate AI i
 nto their storytelling strategies\, ensuring their marketing efforts are b
 oth innovative and impactful.</p><p><strong>Group rates: </strong>CMA offe
 rs special rates for groups of 6 or more. Please reach out to learning@the
 cma.ca to take advantage of group rates. Note: for group rates to apply\, 
 all registrations must be completed at the same time.</p>
END:VEVENT
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