BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today\; especially outside t he walls of marketing. \; And yet strategic brand clarity is precisely what every business needs - especially in the age of AI. \; Thousands of global case studies point to a strategic brand well executed as missio n critical to market outperformance\, sustainable growth\, price resilienc e. For some\, the single most valuable intangible asset on the books. Bran d savvy leadership understands the return on investment is real. \;&nb sp\;Thankfully positioning a brand is not rocket science but it does have rules. And while the process may be time consuming\, chaotic\, demand spri nts of mental fortitude\, it can also prove exhilarating and rewarding. Th is two part series will explore the three fundamentals steps of the brand positioning journey: \; \;This Session: Diagnostics will focus on the breadth and depth of the intel gathering phase even before targeting\, positioning begins. It will explore where to look for intel\, insight\, i nspiration. Separating the signal from the noise. Distilling the magic. Un covering the nuggets of intel that support the case for a bold brand move.  \;Session #2 : Targeting &\; Positioning\, which will take place o n November 4\, will focus on the journey of translating the fabulous intel gathered during diagnostics into brilliant targeting and positioning deci sions. It will explore market segmentation\, attitudinal targeting framewo rk. Review the key elements of a consumer-centric brand positioning framew ork\; And explore the art of connecting the two. \; \;Both session s explore a range of real life case studies\, various methodologies\, comm on frameworks and tools along with interactive discussion. You’ll walk awa y with an appreciation of the ins and outs of the brand positioning journe y. An appreciation of the scope but ultimately the simplicity of this time honour tradition. Not to mention\, a chance to explore if the wild\, mess y\, enigmatic strategy side of brand may be your happy place…or not! \ ; \; \;This session is designed for anyone keen to learn more abou t the strategy side of brand\; an essential skill for senior leadership\, brand management in any business (B2C and B2B).Group rates: CMA offers spe cial rates for groups of 6 or more. Please reach out to learning@thecma.ca  \;to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time. DTEND:20261028T193000Z DTSTAMP:20260813T204604Z DTSTART:20261028T170000Z LOCATION: SEQUENCE:0 SUMMARY:Brand Positioning Journey: Diagnostics UID:RFCALITEM639222363645392298 X-ALT-DESC;FMTTYPE=text/html:

Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today\; especially outside the walls of marketing. \; A nd yet strategic brand clarity is precisely what every business needs - es pecially in the age of AI. \; Thousands of global case studies point t o a strategic brand well executed as mission critical to market outperform ance\, sustainable growth\, price resilience. For some\, the single most v aluable intangible asset on the books. Brand savvy leadership understands the return on investment is real. \; \;

Thankfully positioni ng a brand is not rocket science but it does have rules. And while the pro cess may be time consuming\, chaotic\, demand sprints of mental fortitude\ , it can also prove exhilarating and rewarding. This two part series will explore the three fundamentals steps of the brand positioning journey:&nbs p\; \;

This Session: Diagnostics will focus on the breadth and depth of the intel g athering phase even before targeting\, positioning begins. It will explore where to look for intel\, insight\, inspiration. Separating the signal fr om the noise. Distilling the magic. Uncovering the nuggets of intel that s upport the case for a bold brand move. \;

Session #2 : T argeting &\; Positioning\, which will take place on No vember 4\, will focus on the journey of translating the fabulous intel gathered during diagnostics into brilliant targeting and positioning decisions. It will explore market segmentation\, attitudinal targeting fr amework. Review the key elements of a consumer-centric brand positioning f ramework\; And explore the art of connecting the two. \; \;

Both sessions explore a range of real life case studies\, various meth odologies\, common frameworks and tools along with interactive discussion. You’ll walk away with an appreciation of the ins and outs of the brand po sitioning journey. An appreciation of the scope but ultimately the simplic ity of this time honour tradition. Not to mention\, a chance to explore if the wild\, messy\, enigmatic strategy side of brand may be your happy pla ce…or not! \; \; \;

This session is designed for any one keen to learn more about the strategy side of brand\; an essential ski ll for senior leadership\, brand management in any business (B2C and B2B).

Group rates: CMA offers spe cial rates for groups of 6 or more. Please reach out to learning@thecma.ca \;to take advant age of group rates. Note: for group rates to apply\, all registrations mus t be completed at the same time.

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