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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join Maureen Norman
 \, founder and president of Stake Media Group\, to discuss why the next wa
 ve of retirees will look nothing like those that went before them\, and ho
 w they will reimagine later living.In this engaging discussion\, attendees
  will explore how the 5.2 million Canadians born in the ’60s are reshaping
  the future of retirement\, redefining what it means to age in a digital w
 orld\, and putting their stamp on the gift of longer lifespans. Together\,
  we’ll examine the shared experiences that shaped this generation\, the fo
 rces influencing their retirement decisions\, and the massive economic imp
 act they represent. Come ready to collaborate and discuss topics including
 :The Hidden GenerationWhy Canadians Born in the 1960s Are MisunderstoodHow
  this cohort straddles analogue and digital life\, why they don’t fit trad
 itional generational labels\, and what that means for retirement planning\
 , marketing\, and policy.Reinvention Across a LifetimeA look at how ’60s k
 ids have navigated historic shifts in work\, technology\, family structure
 s\, and financial pressures—and how those experiences shape their expectat
 ions for retirement today.The $220 Billion OpportunityWhy this group is “h
 iding in plain sight\,” how current demographic and media categories fail 
 to capture their behaviour\, and what businesses must do to reach and reso
 nate with them.Cohort Analysis as a Competitive AdvantageHow studying shar
 ed experiences—rather than broad generational labels—reveals actionable in
 sights about the next wave of retirees and helps organizations design prod
 ucts\, services\, and messaging that truly connect.Please submit your ques
 tions and come prepared to chat. Only 15 spots&nbsp\;available
DTEND:20261014T143000Z
DTSTAMP:20260912T182011Z
DTSTART:20261014T133000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:CMA Café Who is Canada's next wave of retirees? #NotBoomers present
 ed by Mastercard
UID:RFCALITEM639248196110777861
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><strong>Welcoming me
 mbers Director level and up\, to join up to 15 Marketing Leaders in this e
 xecutive round table discussion.</strong><br></p><p>Join Maureen Norman\, 
 founder and president of Stake Media Group\, to discuss why the next wave 
 of retirees will look nothing like those that went before them\, and how t
 hey will reimagine later living.</p><p>In this engaging discussion\, atten
 dees will explore how the 5.2 million Canadians born in the ’60s are resha
 ping the future of retirement\, redefining what it means to age in a digit
 al world\, and putting their stamp on the gift of longer lifespans. Togeth
 er\, we’ll examine the shared experiences that shaped this generation\, th
 e forces influencing their retirement decisions\, and the massive economic
  impact they represent. Come ready to collaborate and discuss topics inclu
 ding:</p><h2>The Hidden Generation</h2><p>Why Canadians Born in the 1960s 
 Are Misunderstood</p><p>How this cohort straddles analogue and digital lif
 e\, why they don’t fit traditional generational labels\, and what that mea
 ns for retirement planning\, marketing\, and policy.</p><h2>Reinvention Ac
 ross a Lifetime</h2><p>A look at how ’60s kids have navigated historic shi
 fts in work\, technology\, family structures\, and financial pressures—and
  how those experiences shape their expectations for retirement today.</p><
 h2>The $220 Billion Opportunity</h2><p>Why this group is “hiding in plain 
 sight\,” how current demographic and media categories fail to capture thei
 r behaviour\, and what businesses must do to reach and resonate with them.
 </p><h2>Cohort Analysis as a Competitive Advantage</h2><p>How studying sha
 red experiences—rather than broad generational labels—reveals actionable i
 nsights about the next wave of retirees and helps organizations design pro
 ducts\, services\, and messaging that truly connect.</p><p><span style="ba
 ckground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inheri
 t\; font-size: inherit\; text-align: inherit\; text-transform: inherit\; w
 ord-spacing: normal\; caret-color: auto\; white-space: inherit">Please sub
 mit your questions and come prepared to chat. Only 15 spots&nbsp\;</span><
 span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-
 family: inherit\; font-size: inherit\; text-align: inherit\; text-transfor
 m: inherit\; word-spacing: normal\; caret-color: auto\; white-space: inher
 it">available</span></p>
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